How Agencies Are Coping With the Coronavirus
With PMG since 2012, David Gong leads marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry.
The advertising industry has been significantly impacted by the COVID-19 crisis, and AdAge recently did a round-up of how different agencies have handled the situation. Across the board, agency executives talked about putting people first. PMG’s VP of marketing and client development Parks Blackwell shared what our agency has been up to.
PMG has worked hard to overcome the unsettling effects of isolation, focusing on how helping employees maintain not only good physical health but also good mental health while on lockdown, even when there are little face-to-face collaboration and the daily interactions of agency life.
Blackwell shared with AdAge that PMG took a proactive approach by giving each employee a stipend to be applied toward building out their home office as well as developing an internal resource hub offering suggestions for maintaining physical and psychological well-being, balancing work with personal life and parenthood, industry trends and more.
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Read more in AdAge’s spotlight on agencies.