This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

How Retailers Should Plan Amidst the COVID-19 Crisis

1 MINUTE READ | March 26, 2020

How Retailers Should Plan Amidst the COVID-19 Crisis

It’s no secret that the retail industry was already in the throes of upheaval before 2020, and with the current novel coronavirus crisis, they’re dealing with unprecedented challenges. And while there’s no doubt that the crisis will eventually end, the key for retailers is how they shift their planning during the crisis so that when that time comes, they are best positioned to grow. That was the subject of a RIS article that featured insights and commentary from top executives across the retail industry, including PMG’s Nick Drabicky.

According to Drabicky, “Leading brands are planning for a new creative direction in response to the crisis — moving from a reactive approach to a proactive, contingency-based approach that builds appropriate brand communications for this protracted new reality.”

Stay in touch

Bringing news to you

Subscribe to our newsletter

He added that leading brands have reallocated funds to higher-performing channels and that media platforms such as YouTube and TikTok will likely see a big boost as marketers reallocate budgets into digital channels. For full insights from Drabicky and other executives, check out the article.

Posted by David Gong

Related Content

thumbnail image

Get Informed

PMG Among First to Market With Netflix Basic With Ads

2 MINUTES READ | November 3, 2022

Get Insights

Three Trends Defining the 2022 Holiday Season

5 MINUTES READ | November 3, 2022

thumbnail image

Get Insights

Takeaways from Advertising Week New York 2022

3 MINUTES READ | October 21, 2022

Get Insights

Amazon’s October Mega-Sales Event Wraps With Mixed Results

3 MINUTES READ | October 14, 2022

Get Insights

How Google is Making Search More Multidimensional

4 MINUTES READ | October 7, 2022