PMG Digital Made for Humans

How to Make Employees Feel Valued and Supported

1 MINUTE READ | January 12, 2022

How to Make Employees Feel Valued and Supported

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David Gong

With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.

In an op-ed published in Ad Age, PMG Founder and CEO George Popstefanov explains how PMG is creating a company culture that supports and retains talent amid the broader industry’s “Great Resignation.” It remains important to give people grace, and for leaders to find ways to support their people both personally and professionally.

According to George, the critical steps business leaders can take include: lead by example, alleviate pressure on working parents; prioritize wellness (and this means more than healthcare and gym reimbursements); make learning and development accessible; and stay agile.

He said, “People are the most important and best investment we can make as leaders, and by putting them first, our businesses — and our industry — have much to gain as we perpetually innovate toward the future.”

Read more on Ad Age here.

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