2 MINUTE READ | October 30, 2025

Alli Wins AI Innovation Award
With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.
We are excited to announce that Alli, PMG’s proprietary operating system that empowers marketers to uncover opportunities, make smarter decisions, and move seamlessly from insight to impact, has won this year’s SmartBrief Innovation Awards in AI within the Marketing category.
The SmartBrief Innovation Awards in AI recognize and celebrate solutions that positively accelerate the use of AI. Winning this award highlights Alli’s advanced capabilities and the efforts of our data and engineering teams in developing industry-leading technology.
Alli serves as the connective intelligence that drives insights, informs decisions, and enables action across every marketing touchpoint. By combining predictive models, autonomous workflows, and generative AI, Alli empowers teams to uncover what matters, act with confidence, and turn data-driven insights into meaningful business outcomes—faster and more effectively than ever before.
According to SmartBrief, “Those using AI have seen rapid change and advancements even in the last year. The SmartBrief Innovation Awards in AI exist to uncover and celebrate the most cutting-edge solutions using AI.”
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We’re thrilled to have won this award. You can learn more about Alli here.