PMG Connects Google Audience Insights to Alli Audience Planner, Empowering Brands with Smarter, More Connected Marketing Decisions Across Global Markets

Marketers today face increasing pressure to understand audiences in real-time across markets and channels. To meet that need, PMG has integrated Google Audience Insights into its proprietary marketing operating system, Alli, giving brands visibility into audience behavior, intent, and reach across regions, including North America and EMEA, better enabling connected marketing intelligence at a global scale, transforming how brands plan, activate, and measure campaigns.

With Google’s in-market and affinity audience data directly integrated into Alli Audience Planner, marketers can now uncover new growth opportunities and make faster, data-informed decisions. The integration uniquely leverages live signals from Google and layers those onto audience attributes to provide marketers with a real-time, multidimensional view of the person behind the audience persona, a new competitive advantage enabled by Alli. PMG teams are already leveraging the integration to build dynamic personas and insights across countries like the U.K., France, Spain, and Germany. By linking audience research and media activation in one environment, PMG is collapsing the distance between insight and action.

“Alli Audience Planner marks a major step in how brands connect data and creativity,” said Tom Byrne, VP, Global Strategic Partnerships at PMG. “By integrating Google’s audience insights into the Alli platform, we’re strengthening integrated planning and activation across European markets and giving brands a more nuanced view of the people they want to reach, the channels that matter most, and the creative messages that drive action.”

Built with generative AI at its core, Alli Audience Planner combines PMG’s proprietary data with Google’s in-market and affinity segments to create a single source of audience truth. Marketers can generate live personas specific to each country and market that evolve with behavior, model channel reach across YouTube and other platforms, and tap into an on-demand AI advisor to enhance decision-making and streamline the planning process.

“This collaboration demonstrates how we’re using AI to make marketing smarter and faster,” said Crissi Cupak, Head of Product at PMG. “With Google Audience Insights embedded into Alli Audience Planner, our teams and clients can move from audience exploration to activation in a single connected workflow, helping them build strategies that connect with people everywhere.”

The integration extends PMG’s long-standing collaboration with Google, which includes early access to beta innovations across the broader Google Marketing Platform ecosystem. Together, PMG and Google are helping brands turn intelligence into impact, setting a new standard for how marketers plan, activate, and measure in a connected world.