This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Justin Scarborough Talks to WSJ About Third-Party Cookies on Chrome

1 MINUTE READ | January 16, 2020

Justin Scarborough Talks to WSJ About Third-Party Cookies on Chrome

Nat Ives, the editor of CMO Today at The Wall Street Journal, recently spoke with PMG’s Justin Scarborough about Google’s plans to end support of third-party cookies on Chrome, and its impact for advertisers. His story detailed concerns from the ad industry’s trade groups — the Association of National Advertisers and the 4A’s — and how Google’s plan can “threaten to substantially disrupt much of the infrastructure of today’s Internet.”

PMG believes Google’s announcement shows the correct and necessary intent, given where the industry, regulation and consumer sentiment are headed. In fact, Google is “taking a very measured approach,” according to Scarborough.

The net effect for consumers, and advertisers, will be positive. That’s because PMG expects Google’s move will lead “companies to establish direct, consensual relationships with consumers.”

Stay in touch

Bringing news to you

Subscribe to our newsletter

“When consumers and companies choose to have those kinds of interactions, they’re doing it because there’s a value exchange,” he said, adding, “At the end of the day, the consumer-brand value exchange has to be brought out of the shadows.”


Posted by David Gong

Related Content

thumbnail image

Get Informed

PMG Among First to Market With Netflix Basic With Ads

2 MINUTES READ | November 3, 2022

Get Insights

Three Trends Defining the 2022 Holiday Season

5 MINUTES READ | November 3, 2022

thumbnail image

Get Insights

Takeaways from Advertising Week New York 2022

3 MINUTES READ | October 21, 2022

Get Insights

Amazon’s October Mega-Sales Event Wraps With Mixed Results

3 MINUTES READ | October 14, 2022

Get Insights

How Google is Making Search More Multidimensional

4 MINUTES READ | October 7, 2022

ALL POSTS