Molly Calhoun to Speak at Digiday Programmatic Marketing Summit

2 MINUTE READ | May 8, 2024

Abby Long

Abby manages PMG's editorial & thought leadership program. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

PMG’s Programmatic Senior Lead Molly McCool Calhoon will join Digiday Editor-in-Chief Jim Cooper for a fireside chat at this year’s Digiday Programmatic Marketing Summit in Palm Springs, California. In a session on May 16, Molly and Jim will discuss cookie deprecation, the use of artificial intelligence in programmatic advertising, and the pivot to contextual and identity-based solutions. Even as Google (once again) delays the end of third-party cookie tracking, Molly will share her perspective on the newfound urgency and industry-wide focus in adopting new programmatic-based marketing models.

Stay in touch