This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Non-Profits Turning to TV for Fundraising

1 MINUTE READ | June 19, 2020

Non-Profits Turning to TV for Fundraising

The COVID-19 crisis has impacted many industries, including charities, which have found it difficult to fundraise because of their inability to hold in-person events. To overcome that, many have turned to TV to create awareness of their message, as well as their financial needs. According to an analysis on Digiday, charities’ TV impressions are up 155% from 2019, and PMG’s Parks Blackwell shared her thoughts with the publication.

While impressions are way up, charities are benefiting from reduced costs due to large advertisers pulling back. “Most mainstream advertisers are pulling back significantly on TV and radio, which opens up two things: one, inventory availability; two, decrease of costs,” said Blackwell. According to her, TV “networks need to fill the space and are much more willing to provide that either at no cost or low cost.”

Stay in touch

Bringing news to you

Subscribe to our newsletter

Check out the full story to learn how US- and UK-based non-profit organizations are faring in this current landscape.


Posted by: David Gong

Related Content

thumbnail image

Tech & Industry News

Top Takeaways for Advertisers from Google Marketing Live 2023

6 MINUTES READ | May 25, 2023

thumbnail image

Tech & Industry News

The Biggest Takeaways from the 2023 Upfronts

4 MINUTES READ | May 18, 2023

thumbnail image

Tech & Industry News

4 Takeaways from Google I/O 2023

4 MINUTES READ | May 12, 2023

thumbnail image

Tech & Industry News

Takeaways from the 2023 IAB NewFronts

4 MINUTES READ | May 5, 2023

thumbnail image

Company News

PMG Introduces OpenAI Integration with Alli

3 MINUTES READ | April 25, 2023

thumbnail image

Tech & Industry News

Introducing Max, the Newest Streaming Service from Warner Bros. Discovery

4 MINUTES READ | April 14, 2023

thumbnail image

Tech & Industry News

Generative AI is Coming to Google Search

3 MINUTES READ | April 7, 2023

thumbnail image

Tech & Industry News

The Takeaway: TikTok’s CEO Testifies in Congress

4 MINUTES READ | March 23, 2023

thumbnail image

Tech & Industry News

OpenAI’s GPT-4 is Here, Alongside More Breakthrough Gen AI Advancements

3 MINUTES READ | March 17, 2023

thumbnail image

Tech & Industry News

The State of Retail in Q1 2023: Key Trends & Takeaways

3 MINUTES READ | March 15, 2023

thumbnail image

Tech & Industry News

Congress Weighs TikTok Ban

3 MINUTES READ | March 3, 2023

ALL POSTS