This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

PMG Named Finalist in Digiday Europe Awards

1 MINUTE READ | December 7, 2017

PMG Named Finalist in Digiday Europe Awards

Digiday recently named the collective effort between PMG and Beats by Dre a finalist in its European awards competition, recognizing the Anthony Joshua “Be Heard” campaign in two categories; Consumer Campaign of the Year and Best Use of Social.

The campaign was a cross-agency collaboration that centered around boxer Anthony Joshua and his triumph over former champion Wladimir Klitschko at Wembley Stadium. Sweeping up more than 11.4 million video views the campaign was a knockout. Beats pummeled Joshua’s other sponsors, dominating share of voice by owning 65% of all views and 83% of all engagements across fight week and on fight night.

The #BeHeard campaign elevated Beats’ profile among targeted European consumers and separated the brand from the competition.

Insights meet inbox

Sign up for weekly articles & resources.

The Digiday Europe Awards recognize publishers, advertisers and technology platforms that are bringing about change and innovation in the European market. Distinct from the U.S.-based Digiday awards program, the categories recognize campaigns and innovations targeted specifically to European audiences. Winners will be announced at the awards gala January 2018 in London.


Posted by Maddie Owen

Related Content

thumbnail image

Get Insights

Battle of the AVODs: Disney, Netflix Tap Ad Partners

3 MINUTES READ | July 14, 2022

thumbnail image

Get Insights

Takeaways from the 2022 Cannes Lions

3 MINUTES READ | June 29, 2022

Get Insights

Preparing for Amazon Prime Day

4 MINUTES READ | June 28, 2022

ALL POSTS