This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

PMG Named Finalist in Digiday Europe Awards

1 MINUTE READ | December 7, 2017

PMG Named Finalist in Digiday Europe Awards

Digiday recently named the collective effort between PMG and Beats by Dre a finalist in its European awards competition, recognizing the Anthony Joshua “Be Heard” campaign in two categories; Consumer Campaign of the Year and Best Use of Social.

The campaign was a cross-agency collaboration that centered around boxer Anthony Joshua and his triumph over former champion Wladimir Klitschko at Wembley Stadium. Sweeping up more than 11.4 million video views the campaign was a knockout. Beats pummeled Joshua’s other sponsors, dominating share of voice by owning 65% of all views and 83% of all engagements across fight week and on fight night.

The #BeHeard campaign elevated Beats’ profile among targeted European consumers and separated the brand from the competition.

Stay in touch

Bringing news to you

Subscribe to our newsletter

The Digiday Europe Awards recognize publishers, advertisers and technology platforms that are bringing about change and innovation in the European market. Distinct from the U.S.-based Digiday awards program, the categories recognize campaigns and innovations targeted specifically to European audiences. Winners will be announced at the awards gala January 2018 in London.


Posted by: Maddie Owen

Related Content

thumbnail image

Get InsightsPlatforms in the News

The Takeaway: TikTok’s CEO Testifies in Congress

4 MINUTES READ | March 23, 2023

thumbnail image

Get InsightsPlatforms in the News

OpenAI’s GPT-4 is Here, Alongside More Breakthrough Gen AI Advancements

3 MINUTES READ | March 17, 2023

thumbnail image

Get Inspired

The State of Retail in Q1 2023: Key Trends & Takeaways

3 MINUTES READ | March 15, 2023

thumbnail image

Get InsightsIndustry Events

Pre-Upfronts Event Reinforces the Growing Importance of CTV, Identity Solutions

3 MINUTES READ | March 10, 2023

thumbnail image

Get InsightsPlatforms in the News

Congress Weighs TikTok Ban

3 MINUTES READ | March 3, 2023

thumbnail image

Get InsightsThe State of Travel

Why the Travel Outlook for 2023 is Increasingly Optimistic

3 MINUTES READ | February 17, 2023

thumbnail image

Get InsightsPlatforms in the News

Google, Microsoft Bet Big on Generative AI Integrations

3 MINUTES READ | February 10, 2023

thumbnail image

Get Inspired

The Limits & Endless Potential of Generative AI

4 MINUTES READ | February 9, 2023

thumbnail image

Get InsightsPlatforms in the News

Alphabet & Meta to Focus on AI, Efficiency in the Year Ahead

3 MINUTES READ | February 3, 2023

thumbnail image

Platforms in the NewsGet Insights

The DOJ vs. Google: What Advertisers Need to Know

5 MINUTES READ | January 25, 2023

thumbnail image

Industry EventsGet Insights

Top Takeaways from CES 2023

3 MINUTES READ | January 10, 2023

thumbnail image

Get Inspired

The Disney+ AVOD Opportunity

4 MINUTES READ | December 8, 2022

ALL POSTS