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PMG Named Finalist in Digiday Europe Awards

1 MINUTE READ | December 7, 2017

PMG Named Finalist in Digiday Europe Awards

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Maddie Owen

Maddie Owen has written this article. More details coming soon.

Digiday recently named the collective effort between PMG and Beats by Dre a finalist in its European awards competition, recognizing the Anthony Joshua “Be Heard” campaign in two categories; Consumer Campaign of the Year and Best Use of Social.

The campaign was a cross-agency collaboration that centered around boxer Anthony Joshua and his triumph over former champion Wladimir Klitschko at Wembley Stadium. Sweeping up more than 11.4 million video views the campaign was a knockout. Beats pummeled Joshua’s other sponsors, dominating share of voice by owning 65% of all views and 83% of all engagements across fight week and on fight night.

The #BeHeard campaign elevated Beats’ profile among targeted European consumers and separated the brand from the competition.

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The Digiday Europe Awards recognize publishers, advertisers and technology platforms that are bringing about change and innovation in the European market. Distinct from the U.S.-based Digiday awards program, the categories recognize campaigns and innovations targeted specifically to European audiences. Winners will be announced at the awards gala January 2018 in London.

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