This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

PMG Nominated for New Product Launch of the Year

1 MINUTE READ | March 18, 2020

PMG Nominated for New Product Launch of the Year

The Drum Marketing Awards announced the finalists of its annual competition to celebrate the best marketers and campaigns internationally. PMG’s work for Beats by Dre’s global launch of the ground-breaking Powerbeats Pro headphones was among those nominated.

In collaboration with Beats’ other agency partners, PMG helped create excitement and anticipation among a broad set of consumers in 2019 for the brand’s most technically advanced product to date. The resulting campaign helped Beats transcend the category, and position Powerbeats Pro to be as essential to the modern athlete as a great pair of sneakers.

Stay in touch

Bringing news to you

Subscribe to our newsletter

The campaign is among nine nominated in the category of New Product or Service Launch Strategy of the Year. Other nominees include HSBC, Marriott Hotels, and OVO Retail. Winners will be announced later this year in London.


Posted by: David Gong

Related Content

thumbnail image

Platforms in the NewsGet Insights

The DOJ vs. Google: What Advertisers Need to Know

5 MINUTES READ | January 25, 2023

thumbnail image

Industry EventsGet Insights

Top Takeaways from CES 2023

3 MINUTES READ | January 10, 2023

thumbnail image

Get Insights

Travel Demand Remains Robust, Nearing Pre-Pandemic Levels

3 MINUTES READ | December 8, 2022

thumbnail image

Get Inspired

The Disney+ AVOD Opportunity

4 MINUTES READ | December 8, 2022

thumbnail image

Get Insights

Millions Tune In as 2022 FIFA World Cup Kicks Off in Qatar

4 MINUTES READ | November 22, 2022

thumbnail image

Get Insights

Retail Earnings Indicate Shoppers Are Eager to Find the Best Deals

3 MINUTES READ | November 18, 2022

thumbnail image

Get Insights

Three Trends Defining the 2022 Holiday Season

5 MINUTES READ | November 3, 2022

thumbnail image

Get Informed

PMG Among First to Market With Netflix Basic With Ads

2 MINUTES READ | November 3, 2022

thumbnail image

Get Insights

Takeaways from Advertising Week New York 2022

3 MINUTES READ | October 21, 2022

thumbnail image

Get Insights

Amazon’s October Mega-Sales Event Wraps With Mixed Results

3 MINUTES READ | October 14, 2022

ALL POSTS