This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

PMG Nominated for New Product Launch of the Year

1 MINUTE READ | March 18, 2020

PMG Nominated for New Product Launch of the Year

The Drum Marketing Awards announced the finalists of its annual competition to celebrate the best marketers and campaigns internationally. PMG’s work for Beats by Dre’s global launch of the ground-breaking Powerbeats Pro headphones was among those nominated.

In collaboration with Beats’ other agency partners, PMG helped create excitement and anticipation among a broad set of consumers in 2019 for the brand’s most technically advanced product to date. The resulting campaign helped Beats transcend the category, and position Powerbeats Pro to be as essential to the modern athlete as a great pair of sneakers.

Stay in touch

Bringing news to you

Subscribe to our newsletter

The campaign is among nine nominated in the category of New Product or Service Launch Strategy of the Year. Other nominees include HSBC, Marriott Hotels, and OVO Retail. Winners will be announced later this year in London.


Posted by: David Gong

Related Content

thumbnail image

Tech & Industry News

Top Takeaways for Advertisers from Google Marketing Live 2023

6 MINUTES READ | May 25, 2023

thumbnail image

Tech & Industry News

The Biggest Takeaways from the 2023 Upfronts

4 MINUTES READ | May 18, 2023

thumbnail image

Tech & Industry News

4 Takeaways from Google I/O 2023

4 MINUTES READ | May 12, 2023

thumbnail image

Tech & Industry News

Takeaways from the 2023 IAB NewFronts

4 MINUTES READ | May 5, 2023

thumbnail image

Company News

PMG Introduces OpenAI Integration with Alli

3 MINUTES READ | April 25, 2023

thumbnail image

Tech & Industry News

Introducing Max, the Newest Streaming Service from Warner Bros. Discovery

4 MINUTES READ | April 14, 2023

thumbnail image

Tech & Industry News

Generative AI is Coming to Google Search

3 MINUTES READ | April 7, 2023

thumbnail image

Tech & Industry News

The Takeaway: TikTok’s CEO Testifies in Congress

4 MINUTES READ | March 23, 2023

thumbnail image

Tech & Industry News

OpenAI’s GPT-4 is Here, Alongside More Breakthrough Gen AI Advancements

3 MINUTES READ | March 17, 2023

thumbnail image

Tech & Industry News

The State of Retail in Q1 2023: Key Trends & Takeaways

3 MINUTES READ | March 15, 2023

thumbnail image

Tech & Industry News

Congress Weighs TikTok Ban

3 MINUTES READ | March 3, 2023

ALL POSTS