In New York City this week, PMG won a total of four trophies at The Drum’s Digital Advertising Awards USA competition’s award ceremony.
PMG won several honors for its excellence in the #SKYSTHELIMIT campaign for Old Navy. The judges honored the campaign in two categories: Best Cross Platform Campaign and Best Paid Social Campaign, and the competition also gave it the coveted Chair’s Award. The campaign included executions across multiple channels, and centered on experiential efforts in three major U.S. cities on March 8th during International Women’s Day.
According to Marc Mallet, vice president of performance advertising at Disney Advertising Sales and chair of the judging panel, “This campaign struck me for its innovation and varied use of creative tactics in making a strong statement on 2019’s International Women’s Day. From influencer marketing to social amplification to the decidedly old media tactic of skywriting it is a truly unique campaign that stood above the rest.”
PMG also won for its innovative SEM work that helped a global retailer uncover truly incremental millions in annualized revenue. This marked the third consecutive year in which The Drum named PMG’s efforts as the best in search marketing.
Other winners included Hulu, Adobe, Dell and The Honest Company.