PMG’s Mike Treon to Speak on AI, CTV at ARF’s AUDIENCExSCIENCE

2 MINUTE READ | March 15, 2024

Abby Long

Abby manages PMG's editorial & thought leadership program. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

Join us on March 20 in person or virtually for the Advertising Research Foundation (ARF) annual AUDIENCExSCIENCE conference, where PMG’s Head of CTV Strategy, Mike Treon, will join IRIS.TV CMO Rohan Castelino to explore the intersection of AI and CTV and how the latest trends will shape the future of advertising. In his session on Wednesday, March 20, titled “CTV Ads: Viewer Attention & Brand Metrics,” Castelino and Treon will discuss how advertisers are applying AI to reach CTV viewers in the moments that matter as AI-enabled contextually targeted ads grow increasingly popular.

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