1 MINUTE READ | November 2, 2020
PMG’s Parks Blackwell in Think with Google on Winning the Customer Journey
With PMG since 2012, David Gong has led marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry partners.
“We forget all of those different data points are actually a person having an engagement with a brand and how important and powerful those touch-points can be.”
That reminder from PMG’s Parks Blackwell was among the many insights she shared with Google during its Agency Conversations series that launched during Advertising Week. The unique audio series featured 12 agency thought leaders who discussed key areas of digital transformation, and how their companies are helping marketers be more agile and digital-first, needs that were accelerated because of the global pandemic.
Blackwell paired with Tim Maleeny, chief strategy officer at Havas North America, to chat about how to win the customer journey, which has shifted because of COVID-19, and the “importance of harnessing first-party data to map out a cohesive customer journey and optimize the consumer experience.” We highly recommend that you listen to the 8-minute conversation on YouTube.
Stay in touch
Subscribe to our newsletter
Others who participated include executives from OMD, Carat U.S., MightyHive, GroupM, and Publicis. Summaries of the six conversations can be found on Think With Google, as well as links to the audio recordings.
Consumer TrendsSEO & Paid SearchSocial MediaProgrammatic AdvertisingStreaming & VideoPlatforms & Media
4 MINUTES READ | November 16, 2023
Company NewsDigital MarketingProgrammatic Advertising
2 MINUTES READ | November 6, 2023
SEO & Paid SearchPlatforms & MediaDigital Marketing
6 MINUTES READ | October 25, 2023
Consumer TrendsSocial MediaAI & MarketingStreaming & VideoPlatforms & MediaDigital Marketing
4 MINUTES READ | October 20, 2023
Company NewsDigital Marketing
3 MINUTES READ | October 3, 2023
AlliAI & MarketingCompany NewsDigital Marketing
4 MINUTES READ | September 29, 2023
Programmatic AdvertisingDigital MarketingCompany News
2 MINUTES READ | September 14, 2023
SEO & Paid SearchAI & MarketingB2B Marketing
5 MINUTES READ | September 12, 2023
Platforms & Media
4 MINUTES READ | September 11, 2023