This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

Restarting Ad Spend As the Economy Reopens

2 MINUTE READ | July 28, 2020

Restarting Ad Spend As the Economy Reopens

More and more cities are reopening critical parts of their economy, though there are still a lot of complexities to be mindful of. That said, advertisers are also eager to re-engage with consumers to drive awareness and transactions. A recent AdExchanger article touched on how marketers should approach resuming their advertising, and PMG’s Nick Drabicky was among the experts to share their thoughts.

Heading back into market with a plan that clearly lays out the channels, messaging and how much to spend on what “is the only way to do it,” said Nick Drabicky, VP of client strategy at PMG. Marketers without a well-oiled plan won’t be able to gather the learnings they need to ramp up with confidence.

Run small, medium and large tests to see what happens and “take advantage of trends as they’re popping up,” he said. “The worst and last thing you can do is start coming back – and then shoot yourself in the foot.”

Insights meet inbox

Sign up for weekly articles & resources.

Other factors to account for, according to the article, include hyperlocal sentiment analysis, adjusting your messaging based on performance or awareness goals, and geotargeting to ensure your message is relevant (and within legal guidelines) as cities are in various stages of reopening.


Posted by David Gong

Related Content

Get Inspired

PMG Intelligence Report: Holiday Kickoff

4 MINUTES READ | September 15, 2022

Get Insights

White House Unveils Federal Consumer Privacy and Technology Reforms

3 MINUTES READ | September 15, 2022

Get Invited

Carrie Pinkley to Share Insights in Reddit Holiday Webinar

1 MINUTE READ | July 18, 2022

Get Insights

Battle of the AVODs: Disney, Netflix Tap Ad Partners

3 MINUTES READ | July 14, 2022

ALL POSTS