This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

The Most Competitive Three Months for Digital Advertising

1 MINUTE READ | October 12, 2020

The Most Competitive Three Months for Digital Advertising

It’s only fitting that in a year unlike any of us has ever experienced, we’re about to have a holiday shopping season like no other. To guide marketers through what to expect, PMG’s client strategy partner Tim Lardner wrote a piece for MediaPost that shared valuable recommendations and insights.

For example, forecasting is key, but so are agility and flexibility. If the last six months have done anything, it’s created marketing muscle that we now need to be prepared to flex. According to Lardner, a holiday war room will be critical to success this quarter, and marketing leadership must have its chain of command well defined so that opportunities can be acted upon quickly and decisively.

Stay in touch

Bringing news to you

Subscribe to our newsletter

Read the full article to get more details about those recommendations and more. As Lardner says, it’s time to meet the moment, and transform disruption into opportunity.


Posted by: David Gong

Related Content

thumbnail image

Platforms in the NewsGet Insights

The DOJ vs. Google: What Advertisers Need to Know

5 MINUTES READ | January 25, 2023

thumbnail image

Industry EventsGet Insights

Top Takeaways from CES 2023

3 MINUTES READ | January 10, 2023

thumbnail image

Get Insights

Travel Demand Remains Robust, Nearing Pre-Pandemic Levels

3 MINUTES READ | December 8, 2022

thumbnail image

Get Inspired

The Disney+ AVOD Opportunity

4 MINUTES READ | December 8, 2022

thumbnail image

Get Insights

Millions Tune In as 2022 FIFA World Cup Kicks Off in Qatar

4 MINUTES READ | November 22, 2022

thumbnail image

Get Insights

Retail Earnings Indicate Shoppers Are Eager to Find the Best Deals

3 MINUTES READ | November 18, 2022

thumbnail image

Get Insights

Three Trends Defining the 2022 Holiday Season

5 MINUTES READ | November 3, 2022

thumbnail image

Get Informed

PMG Among First to Market With Netflix Basic With Ads

2 MINUTES READ | November 3, 2022

thumbnail image

Get Insights

Takeaways from Advertising Week New York 2022

3 MINUTES READ | October 21, 2022

thumbnail image

Get Insights

Amazon’s October Mega-Sales Event Wraps With Mixed Results

3 MINUTES READ | October 14, 2022

ALL POSTS