PMG Digital Made for Humans

10 Years a PMGer: Dayle Magill, Vice President of Client Operations and Data Services

3 MINUTE READ | September 27, 2022

10 Years a PMGer: Dayle Magill, Vice President of Client Operations and Data Services

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

PMG’s Vice President of Client Operations and Data Services, Dayle Magill, joined PMG ten years ago to manage omnichannel programs for retail and B2B brands when the company had less than 20 employees. Since then, Dayle has led the development of PMG’s customer onboarding program and currently oversees the company’s data solutions and technology teams, collaborating across the business to ensure PMG delivers innovative data and media solutions to our clients. To celebrate such an incredible milestone in Dayle’s career at PMG, we took a look back at some of her favorite memories.  

I left my prior role at a holding company on a Friday. I wrapped up projects, left my computer with human resources, and was the last person to leave the office. My first day with PMG was the following Monday, and I realized very quickly that I was not at a holding company anymore. There was work to complete, but I was enjoying the work and the people around me much more. Each person at the company inspired me in different ways to be better. With just 18 employees, we all played a role in client management, new business pitches, and operations. We won as a team, celebrated as a team, and grew the company as a team. 

When I joined PMG, I was working on a media team managing paid search, display, and social programs for retail and B2B brands. Throughout the years, I’ve been lucky enough to develop new functions across the company and evolve my role. One of those functions was the new client onboarding function, which ensures new brands are quickly and seamlessly integrated with the fundamentals for media excellence while helping to establish a trusting partnership and client-agency relationship from the moment that the contract is signed. 

This function was born out of the need to establish clear expectations and a robust onboarding process for setting up new clients with our data and technology teams and PMG’s proprietary marketing technology platform Alli. Client success depends on choreographed operations between media and data teams, and my role now focuses on leading and growing this function to promote and establish excellence by streamlining operations at scale. Shared accountability between media teams and our engineering support is so important to PMG’s operating model and allows us to deliver scalable solutions customized to the exact needs of our clients. 

Years ago, we joined a call from a Fortune 500 brand on a Thursday with the request to transition their accounts under PMG management by Sunday. Despite the fast timeline and limited resources, we pulled together and delivered some of the biggest new client onboarding wins in the company’s history!

We win and lose as a team, and there’s a bias for action across the company.

PMG is known to throw some great holiday parties, and our holiday celebration a few years ago in Austin, Texas, was no exception. The band Judah and the Lion were on stage, and when they sang “Take It All Back,” the energy in the room became euphoric. Our teams were living their best lives, it was such a special experience.

The digital landscape will always be changing, and as we bring in some of the brightest talent to help us grow, I’m excited to see how we continue to evolve our Alli technology and our service offerings. 

I wish I knew to join PMG sooner. Though change and stretching beyond your day-to-day creates angst, that angst is usually growth. 

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Working at PMG has been such an empowering experience! 

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