PMG Digital Made for Humans

Twenty-Three Days Until CCPA

2 MINUTE READ | December 9, 2019

Twenty-Three Days Until CCPA

Author's headshot

David Gong

With PMG since 2012, David Gong leads marketing initiatives at PMG, drawing on his past experience at agencies, publishers, and industry.

The countdown to CCPA going into effect on January 1st is almost like opening up an advent calendar from Trader Joe’s — except instead of getting sweet little chocolates to eat every day, you get warnings about potential penalties for not being in compliance mixed in with stories about how the law’s ambiguity is causing marketers to throw their hands up in confusion.

Our treat today is a story in Digiday about how the ad industry is taking a conservative approach to CCPA, whereby they work towards compliance while waiting for further clarification from California’s attorney general about enforcement. PMG’s Justin Scarborough was among the experts who shared their thoughts about what the potential impact is for marketers, and how some are preparing for the inevitable world of less targeted advertising online.

Stay in touch

Bringing news to you

Subscribe to our newsletter

By clicking and subscribing, you agree to our Terms of Service and Privacy Policy

He shared how PMG has some retail clients that are testing “extreme scenarios where our ability to retarget at scale is severely deprecated” as a way to “pressure-test some of the options in the future.” This approach isn’t due to just CCPA but is part of PMG’s recommendation for the future of cookie-less targeting wrought by increased regulation and maneuvers by companies like Apple and Google to increase consumer choice around data privacy.

Related Content

thumbnail image

AlliAI & MarketingCompany NewsDigital Marketing

Ready to Transform Your Data into Insights? Just Ask Alli.

4 MINUTES READ | September 29, 2023

thumbnail image

Social MediaPlatforms & Media

TikTok Shop Launches in U.S.

3 MINUTES READ | September 15, 2023

thumbnail image

Programmatic AdvertisingDigital MarketingCompany News

PMG’s Courtney Ou to Speak at AdExchanger Programmatic I/O

2 MINUTES READ | September 14, 2023

thumbnail image

SEO & Paid SearchAI & MarketingB2B Marketing

The Top Takeaways for SEOs & Marketers from MozCon 2023

5 MINUTES READ | September 12, 2023

thumbnail image

Platforms & Media

Preparing for Apple’s iOS 17 & Link Tracking Protection

4 MINUTES READ | September 11, 2023

thumbnail image

Company News

PMG Names Jon Dupuis as First President

3 MINUTES READ | July 17, 2023

thumbnail image

Social MediaPlatforms & Media

Introducing Threads: Meta's New Way to Share with Text

3 MINUTES READ | July 5, 2023

thumbnail image

SEO & Paid SearchAI & MarketingPlatforms & Media

Top Takeaways for Advertisers from Google Marketing Live 2023

6 MINUTES READ | May 25, 2023

thumbnail image

Programmatic AdvertisingStreaming & VideoPlatforms & Media

The Biggest Takeaways from the 2023 Upfronts

4 MINUTES READ | May 18, 2023

thumbnail image

SEO & Paid SearchAI & MarketingData & TechnologyPlatforms & Media

4 Takeaways from Google I/O 2023

4 MINUTES READ | May 12, 2023

thumbnail image

Programmatic AdvertisingStreaming & VideoPlatforms & Media

Takeaways from the 2023 IAB NewFronts

4 MINUTES READ | May 5, 2023

thumbnail image

Company NewsAI & MarketingAlli

PMG Introduces OpenAI Integration with Alli

3 MINUTES READ | April 25, 2023