Alli Marketplace

The First True Martech Marketplace. Built Inside Alli.

Alli Marketplace is the first martech marketplace built directly into a marketing operating system. Created within PMG’s proprietary Alli platform, it gives marketers and brands instant access to partner-built tools that plug directly into where marketing, planning, buying, and strategic decisions are made. With a few clicks, brands can discover, test, and activate advanced technologies tailored to their business—no delays, no replatforming, just marketing that moves at the speed of your strategy.

  • Instant Activation

    Minimize onboarding and procurement hurdles. Tools can be ready to use when you are. With Marketplace apps, you can be live in minutes, not months.

    No excessive contracts, legal reviews, or data security audits required.

    Just toggle on the tool and start using it within Alli.

    Ideal for time-sensitive campaigns or pilots that need speed and flexibility while accountable to impact.

    This means teams can experiment, learn, and optimize faster without being blocked by long internal processes.

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    Custom Stack, Zero Build Time

    Your tech stack should reflect your strategy, not the other way around. Thanks to deep integration with Alli, apps plug directly into your existing Alli instance, which already houses your data, workflows, and reporting. That means:

    Purpose-build a toolset for your business.

    No development backlog or internal engineering lift.

    You get all the benefits of customization with none of the time or resource cost.

    It’s your stack, tailored to you, with zero build time.

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    Transparent and Value Based Pricing

    Pay only for what drives value. Try solutions without long-term commitments. No hidden fees. No minimums. No surprises.

    Most apps are priced based on usage or outcomes—so you only pay for what drives value.

    Trial periods and low-commitment pricing lower the risk of trying something new

    Use the power of PMG’s scale to access preferred pricing.

    Full cost visibility is built into Alli, so finance teams and planners can manage budgets confidently.

    Finally, pricing that aligns with performance.

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    Modular, Yet Seamless

    Swap tools in or out based on your needs, no tech lift required. A tech stack made of building blocks: easy to rearrange, without breaking the system.

    Need a new insight tool this quarter? Toggle it on.

    Want to pause a measurement partner after a campaign? Turn it off.

    Swap tools in and out as strategies shift or budgets evolve.

    Because every integration is deeply connected to Alli’s infrastructure, changes can happen without disrupting media plans, dashboards, or team workflows.

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    Industry Innovators and Established Partners

    Explore the best of both worlds—proven martech leaders and emerging disruptors through:

    Access new and emerging partners before they hit the mainstream.

    Tap into trusted solutions from media giants and enterprise solutions.

    Compare partner performance and evolve your stack over time.

    With Alli Marketplace, innovation doesn’t have to be unstable and legacy doesn’t have to be stagnant.

  • Built Around Your Data

    Each app runs within your existing Alli environment, connected to your audiences, media plans, and KPIs. Marketplace apps don’t sit off to the side, they live inside your data foundation.

    Each app integrates with:

    Your audiences

    Your media plans

    Your outcomes

    Your business

    The result? Every tool becomes smarter and more effective because it’s fueled by data that’s already clean, connected, and contextual.

Alli Marketplace connects strategy to execution, driving faster marketing decisions and measurable impact.

Become a Partner

Power the Future of Marketing with Alli Marketplace

Alli Marketplace connects breakthrough martech solutions directly to the world’s leading brands—embedded within PMG’s award-winning Alli platform where strategy turns into execution. Partners gain frictionless access to enterprise clients, seamless PMG-led integration, strategic placement at the point of media decisioning, and flexible, usage-based monetization—accelerating growth without procurement barriers.