COVID-19
With the pandemic is driving companies to conduct more of their business online, ecommerce platforms have seen significant growth. One such company is Shopify, and it was the topic of a recent Search Engine Land article, which highlights the pros and cons of the platforms, and major considerations companies need to keep in mind during […]
Yesterday was Cinco de Mayo, and naturally, consumer interest in cooking and food consumption is still going strong. Reddit has seen a home cooking renaissance of sorts, and the Food & Drink interest group had a +19% increase in views this week. The [Homemade] tag exploded on the subreddit, and skilled DIY chefs posted new […]
With over half the world’s population sheltering in place and the economic lockdown barreling on, consumers have rapidly adapted their shopping and media consumption behavior to fit their new reality of life at home. As such, major implications to the media and marketing landscape have taken form, resulting in ecommerce and online shopping operations to carry the weight […]
The Upshot The world is in turmoil, and as it currently stands, Europe is at the epicentre of the COVID-19 pandemic. With Italy, Spain, France, Germany, and the UK implementing increasingly draconian measures to stem the exponential growth in cases, it’s important to remember that everyone is experiencing anxieties. The initial impact of an uncertain […]
Earlier this week, Google posted some big news on the Google Shopping Blog. To summarize, Google is introducing free product listings on the Google Shopping Tab and Shopping Property (shopping.google.com). Google’s President of Commerce, Bill Ready, highlighted the immediate benefits businesses might see as a result of this change for those facing economic uncertainty due […]
Over the past several weeks, brands have seen resources become constrained and limited, and everyone has tried to adapt to new ways of working and communicating. According to PMG’s SEO director, Jason White, success during this time requires agility, and in an op-ed published in MediaPost’s Search Marketing Daily, he provided several tips on how […]
There is no denying that this pandemic is impacting all aspects of our lives in the short-term and for the conceivable future. Tons of posts are outlining what they believe is happening, and we’re seeing a lot of the same trend — it’s all over the place.
A recent eMarketer study reported more than 21 million people will have made purchases via smart speakers by the end of 2020, a number that’s two million lower than previously predicted. According to RetailDive, that signals the challenges retailers have in getting deeper adoption of voice technology by consumers. PMG’s Jason White shared his thoughts […]
PMG’s director of SEO, Jason White, recently sat down with Jacob Stoops and Jeff Luella of the Page 2 Podcast to discuss a number of matters important to SEO marketers. Among the topics covered were local SEO, the importance of marketers owning their keyword data, and Jason’s mustache. For more details, listen to the full […]
PMG’s director of SEO Jason White recently sat down with the digital marketing-focused podcast Agents of Change to talk about new strategies and tactics for successful SEO marketers. During the conversation, Jason talked about a range of topics, including how Foursquare is undervalued by digital marketers, digital sleuthing, using IFTTT and Zapier to stay on […]