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COVID-19

Updates &
Industry Insights

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Category: SEO

November 19, 2020
Posted by Abby Long

The Road to Recovery for the Travel Industry

Earlier today, we dropped in to hear from our friends at Koddi during their webinar with Google on what the road to recovery looks like for the travel industry. Let’s take a closer look at what the experts discussed and what marketers can expect in the months ahead.  Travel demand is volatile but still exists. […]

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August 06, 2020
Posted by David Gong

Ecommerce Platform Choice Must Weigh Tradeoffs

With the pandemic is driving companies to conduct more of their business online, ecommerce platforms have seen significant growth. One such company is Shopify, and it was the topic of a recent Search Engine Land article, which highlights the pros and cons of the platforms, and major considerations companies need to keep in mind during […]

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May 06, 2020
Posted by Caroline Norton and Ruthie Nathan

COVID-19 Crisis: Consumer Insights on COVID’s Impact on the Beauty Industry

Yesterday was Cinco de Mayo, and naturally, consumer interest in cooking and food consumption is still going strong. Reddit has seen a home cooking renaissance of sorts, and the Food & Drink interest group had a +19% increase in views this week. The [Homemade] tag exploded on the subreddit, and skilled DIY chefs posted new […]

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April 29, 2020
Posted by Earl Hwang, Amanda Parker, Ashley Homsher, Cristina Freeman, Mariana Andersen Diaz, Nick Drabicky and Parks Blackwell

Considerations for Reengaging New Online Customers

With over half the world’s population sheltering in place and the economic lockdown barreling on, consumers have rapidly adapted their shopping and media consumption behavior to fit their new reality of life at home. As such, major implications to the media and marketing landscape have taken form, resulting in ecommerce and online shopping operations to carry the weight […]

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April 28, 2020
Posted by Rachael Burns and Elliot Thorne

EMEA Search Trends Amid COVID-19

The Upshot The world is in turmoil, and as it currently stands, Europe is at the epicentre of the COVID-19 pandemic. With Italy, Spain, France, Germany, and the UK implementing increasingly draconian measures to stem the exponential growth in cases, it’s important to remember that everyone is experiencing anxieties. The initial impact of an uncertain […]

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April 24, 2020
Posted by Garrett Milliken, Jason White and Melissa Lackey

Google Launches Non-Paid Shopping Offers (aka free PLAs)

Earlier this week, Google posted some big news on the Google Shopping Blog. To summarize, Google is introducing free product listings on the Google Shopping Tab and Shopping Property (shopping.google.com). Google’s President of Commerce, Bill Ready, highlighted the immediate benefits businesses might see as a result of this change for those facing economic uncertainty due […]

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April 17, 2020
Posted by David Gong

How To Boost SEO During The COVID-19 Crisis

Over the past several weeks, brands have seen resources become constrained and limited, and everyone has tried to adapt to new ways of working and communicating. According to PMG’s SEO director, Jason White, success during this time requires agility, and in an op-ed published in MediaPost’s Search Marketing Daily, he provided several tips on how […]

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April 16, 2020
Posted by Jason White

Impact to SEO During COVID-19

There is no denying that this pandemic is impacting all aspects of our lives in the short-term and for the conceivable future. Tons of posts are outlining what they believe is happening, and we’re seeing a lot of the same trend — it’s all over the place. 

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March 13, 2020
Posted by David Gong

Consumers Use Voice Tech Broadly, but Purchasing Behavior Still Low

A recent eMarketer study reported more than 21 million people will have made purchases via smart speakers by the end of 2020, a number that’s two million lower than previously predicted. According to RetailDive, that signals the challenges retailers have in getting deeper adoption of voice technology by consumers. PMG’s Jason White shared his thoughts […]

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February 26, 2020
Posted by David Gong

Jason White Talks About Importance of Owning Keyword Data

PMG’s director of SEO, Jason White, recently sat down with Jacob Stoops and Jeff Luella of the Page 2 Podcast to discuss a number of matters important to SEO marketers. Among the topics covered were local SEO, the importance of marketers owning their keyword data, and Jason’s mustache. For more details, listen to the full […]

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