COVID-19
PMG’s director of SEO, Jason White, recently sat down with Jacob Stoops and Jeff Luella of the Page 2 Podcast to discuss a number of matters important to SEO marketers. Among the topics covered were local SEO, the importance of marketers owning their keyword data, and Jason’s mustache. For more details, listen to the full […]
PMG’s director of SEO Jason White recently sat down with the digital marketing-focused podcast Agents of Change to talk about new strategies and tactics for successful SEO marketers. During the conversation, Jason talked about a range of topics, including how Foursquare is undervalued by digital marketers, digital sleuthing, using IFTTT and Zapier to stay on […]
Yext’s keystone conference, Onward19, demonstrated just how big local search is with even more knowledge awesomeness shared than in years past. The keynotes alone were worth the price of admission just for their inspiration factor, including the likes of Jill Ellis, Magic Johnson, Seth Myers, Seth Godin, and I know I’m leaving off a few. […]
Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the […]
To say that direct-to-consumer brands are the next big thing is, to some, like saying iPhones are the next big thing — the first (hypothetical, exaggerated, and made up for the purpose of this blog) response is: “Duh. I’ve been using my Quip toothbrush since 2014 and I took a Ritual vitamin this morning just […]
What does the future of SEO really look like? Is SEO going to die? Does SEO yield any valuable results? — You are probably reading this article because of one of these questions. It might feel like an uphill battle to consistently answer these questions especially when it involves discussing SEO with higher executives. Here’s […]
Remember that frustrating time when you had to perform multiple search queries before Google finally returned what you were looking for? Gone are those days – thanks to featured snippets! The Google search engine result page (SERP) has changed drastically over the years. Much of Google’s focus has been to provide results to user queries […]
Last year, Black Friday and Cyber Monday led to record-breaking consumer spending, and this year is predicted to be an even bigger event as e-commerce methods are expected to take home more of the pie than ever before. So much so that Deloitte’s holiday retail forecasts predict that “total retail sales will increase 5-5.6 percent, […]
In many ways, the back-to-school season finds me coming full-circle. Once again I’m faced with the nervousness, the excitement, the “back-to-school jitters.” I have superiors to impress, and associates to both co-operate and build relationships with. I am once again judged on my critical thinking, my typing, my spelling, my rhetoric, and – lord, help […]
To help ourselves, our clients, and the industry orient themselves in this new voice-powered ecosystem, we launched the PMG Voice Lab. The initiative is a long-term investment in research, analysis, and experimentation in the field of voice search and voice-enabled technologies and opportunities. In our first Voice Lab analysis, we put the top voice-enabled technologies […]