Category: SEO
An In-Depth Look at Japan’s Performance Marketing Trends
In this month’s piece on global market trends, we’ve set our sights on exploring the rich historic culture and progressive economic and consumer trends of the third largest economy in the world, Japan. With the country’s unique position as the only Asian nation of G7, Japan’s sophisticated global economic influence is backed by a strong […]
Google has done it again. In yet another attempt to keep people on their site, Google has made their featured snippets dynamic by incorporating search refinement modifiers. For right now, this may just be a test considering not everyone is seeing this new answer box feature. After testing a few different queries, this dynamic featured […]
SEO For ReactJS Websites
ReactJS is a popular JavaScript library used for a growing number of websites. In fact, 5.6% of the top 10,000 websites now use React, according to digital technology trending site BuiltWith. Building websites and mobile web apps in React can help create a modern user experience, however, like many JavaScript technologies, there are search engine […]
The Google Mobile-First Index Survival Kit
This week, Google announced that it will be taking a mobile-first approach to building a single search index. This means that eventually, Google’s algorithms will primarily use the mobile version of a site’s content to rank pages from that site. And what THAT means is that if your site isn’t optimized for mobile, both your […]
Smart Speakers & Connected Home Device Marketing The smart speaker market is climbing rapidly, up 300% from the previous year. According to an Edison/NPR survey, 42% of smart speaker owners say the device is “essential” to their everyday lives. With Gartner predicting 75 million US households will have smart speakers by 2020, brands need to […]
Google Tools You Didn’t Know About
After attending an AdWords Boot Camp at the Google Campus in Austin, Texas a few weeks back, I gained a better look into some of Google’s most useful tools and wanted to take this opportunity to share them with our readers. Some of the Most Useful Google Tools from AdWords Boot Camp Google Consumer […]
Google Updates Travel Search Experience on Mobile
If you are an OTA, you probably hate Google. If you are a metasearch company, you probably hate Google. If you are a hotelier, you probably really hate Google. For the past few years, Google has slowly been chipping away at the travel industry’s profit margins. Once again, Google has rolled out new features that […]
How Reviews Present a Growing Opportunity for Hotels
Guest reviews in the accommodations industry remain important, and the marketing opportunities and risks they present have evolved over the last several years. The players in the third-party review space are changing, and the uses for first-party reviews are growing as well. User-Generated Reviews (1st Party Reviews) Reviews that brands collect themselves have historically been […]
Is Google’s RankBrain Susceptible to Human Bias?
Over the last year, we’ve entered into a new rise of global populism. Online audiences have seemingly become disenchanted with the established voices of authority, and how people determine the value of information appears to be determined more by who is saying it than by the evidence backing it. Is it possible that this online […]
How Progressive Web Apps are Changing the Mobile Web Experience
My mom was complaining about how her phone is cluttered with all kinds of apps she doesn’t use or know what they are. So my eight-year-old son popped over to help out (free screen time!). Faster than I could have, he had moved the unwanted apps into a “junk heap” folder on the phone. He […]
