Category: SEO
How Progressive Web Apps are Changing the Mobile Web Experience
My mom was complaining about how her phone is cluttered with all kinds of apps she doesn’t use or know what they are. So my eight-year-old son popped over to help out (free screen time!). Faster than I could have, he had moved the unwanted apps into a “junk heap” folder on the phone. He […]
YouTube Video Optimization Best Practices
YouTube users make up one-third of the internet and they watch one billion hours of video content per day. That’s a lot of video content, which means it’s harder for brands’ YouTube content to be found organically. Not only do they need to produce great content, but that video content needs to be optimized just […]
A New Strategy for Testing Google AMP
In May, Google announced a beta rollout of Accelerated Mobile Pages (AMP) pages in paid search ads. At a high-level, it’s all the more reason to build AMP versions of your mobile site since visits from Google could account for more than half a website’s traffic. More competitors will start rolling out AMP pages, which […]
Similar Items in Google Image Search
Update: A week after publishing this post, Google officially announced their launch of “Similar Items” on mobile web and the Android search app. There may be a new benefit to adding product schema markup to your product pages. A few months ago, Google started displaying product rich snippets in the Google Image Search results on mobile […]
20 Valentine’s Day Cards for SEO’s and Digital Marketers
If you’ve strolled down the aisle of holiday cards at your local grocery store, you may have noticed that there are Valentine’s Day cards for your wife, husband, son, daughter, mom, grandpa, best friend, etc. But what about cards for the special SEO or digital marketer in your life (aka your co-worker who you possibly spend more time with than your own spouse)? Since Hallmark hasn’t tapped into this niche market yet, I took the liberty to create some thoughtful cards to help you put your true feelings into words.
New Google Tests on “People Also Search For” Feature
Google SERPs (Search Engine Results Pages) are constantly changing as Google adds and tests new features. In the past couple of months, I’ve been noticing a new Google test of the “People also search for” feature in mobile search results. The “People also search for” box appears below organic results in a carousel format, and displays related search query suggestions that you can […]
Google’s Mission: Keeping You On Google
Over the past two decades, Google has evolved from being a simple search engine with a funny name, white background, and colorful logo to boot. Although the site’s visual characteristics have gone through minor tweaks over the years, the look and feel is still very reminiscent of Google’s humble beginnings. One of the biggest evolutions for Google […]
The 2017 SEO Predictions & Trends Word Cloud
Happy New Year! It’s time for my annual installment of the SEO predictions word cloud – updated for 2017! This is the post where I make a word cloud out of a blog post about 2017 SEO predictions. This year, I will be using this SearchEngineJournal post, which features insights and opinions on SEO trends from 44 leading SEO experts.
Auditing Hreflang Tags for International Sites Just Got Easier
This week Screaming Frog released several new crawl features in their 7.0 update. Among the new features, they added the ability to automatically crawl hreflang tags and easily export any pages with errors. For any SEO folks working on International sites, this is a huge plus. Hreflang Attributes Added To Crawls In the past, checking a […]
The Google Mobile-First Index Survival Kit
On November 4, Google announced that it will be taking a mobile-first approach to building a single search index.This means that eventually, Google’s algorithms will primarily use the mobile version of a site’s content to rank pages from that site. And what THAT means is that if your site isn’t optimized for mobile, both your […]
