Category: SEO
Similar Items in Google Image Search
Update: A week after publishing this post, Google officially announced their launch of “Similar Items” on mobile web and the Android search app. There may be a new benefit to adding product schema markup to your product pages. A few months ago, Google started displaying product rich snippets in the Google Image Search results on mobile […]
20 Valentine’s Day Cards for SEO’s and Digital Marketers
If you’ve strolled down the aisle of holiday cards at your local grocery store, you may have noticed that there are Valentine’s Day cards for your wife, husband, son, daughter, mom, grandpa, best friend, etc. But what about cards for the special SEO or digital marketer in your life (aka your co-worker who you possibly spend more time with than your own spouse)? Since Hallmark hasn’t tapped into this niche market yet, I took the liberty to create some thoughtful cards to help you put your true feelings into words.
New Google Tests on “People Also Search For” Feature
Google SERPs (Search Engine Results Pages) are constantly changing as Google adds and tests new features. In the past couple of months, I’ve been noticing a new Google test of the “People also search for” feature in mobile search results. The “People also search for” box appears below organic results in a carousel format, and displays related search query suggestions that you can […]
Google’s Mission: Keeping You On Google
Over the past two decades, Google has evolved from being a simple search engine with a funny name, white background, and colorful logo to boot. Although the site’s visual characteristics have gone through minor tweaks over the years, the look and feel is still very reminiscent of Google’s humble beginnings. One of the biggest evolutions for Google […]
The 2017 SEO Predictions & Trends Word Cloud
Happy New Year! It’s time for my annual installment of the SEO predictions word cloud – updated for 2017! This is the post where I make a word cloud out of a blog post about 2017 SEO predictions. This year, I will be using this SearchEngineJournal post, which features insights and opinions on SEO trends from 44 leading SEO experts.
Auditing Hreflang Tags for International Sites Just Got Easier
This week Screaming Frog released several new crawl features in their 7.0 update. Among the new features, they added the ability to automatically crawl hreflang tags and easily export any pages with errors. For any SEO folks working on International sites, this is a huge plus. Hreflang Attributes Added To Crawls In the past, checking a […]
The Google Mobile-First Index Survival Kit
On November 4, Google announced that it will be taking a mobile-first approach to building a single search index.This means that eventually, Google’s algorithms will primarily use the mobile version of a site’s content to rank pages from that site. And what THAT means is that if your site isn’t optimized for mobile, both your […]
Investing in Accelerated Mobile Pages (AMP): Q & A
If you’ve heard about Accelerated Mobile Pages (AMP) and are considering implementing it on your site, here are a few questions to ask yourself before making the leap. How does AMP perform vs. mobile sites in Google? So Google – for now – isn’t giving AMP a direct rankings boost. You rank in the same […]
ICYMI: PMG Insights In the News
Today, MarketingLand published an article about the continuing issues of harassment on Twitter. Two of our social media gurus, Price Glomski and Earl Hwang, share their thoughts on if and how that’s affected brands’ efforts in the channel. Read the full story here. Earlier this week, The Drum posted an extensive marketers’ guide to Penguin 4.0, […]
SEO for Travel & Hospitality Brands in 2016
ICYMI: When it comes to SEO, Google has no chill, especially in the Travel and Hospitality industries. It’s undeniable. The proof is in the SERPs. Let’s take a look at Google’s most recent updates.
