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PMG Portfolio Trends: Steep Discounts, Strong Consumer Demand Drove Record-Breaking Cyber Week Sales

3 MINUTE READ | December 2, 2022

PMG Portfolio Trends: Steep Discounts, Strong Consumer Demand Drove Record-Breaking Cyber Week Sales

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Abby Long

Abby manages PMG's editorial & thought leadership program. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

Total retail sales for Cyber Week 2022 (Thanksgiving - Cyber Monday) largely exceeded industry expectations, with $68 billion in online sales. PMG’s portfolio of brands saw strong media performance and overall demand, as some PMG retailers even delivered the biggest sales days in brand history.

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