Join PMG and CKE Restaurants at ANA Masters of Marketing

Connected TV is one of the fastest-growing and most complex channels in marketing today. With shifting measurement standards, questions around ROI, and audiences spread across dozens of platforms, many brands struggle to maximize impact.

At the upcoming ANA Masters of Marketing Conference, PMG and CKE Restaurants will discuss how CKE’s Hardee’s and Carl’s Jr. brands are navigating those challenges. Together with IRIS.TV, we’ll explore how AI-powered contextual targeting is helping brands cut through the noise, connect with the right audiences, and drive results across the full funnel—from awareness to sales.

The session, “Context that Converts: Driving Full-Funnel Impact in CTV,” will be moderated by Field Garthwaite, CEO of IRIS.TV, and feature:

Sam Bloom, Head of Partnerships at PMG

Scott Sutton, Media Director at CKE Restaurants

Attendees will hear first-hand how smart strategy, innovative tools, and collaboration between partners can turn CTV’s complexity into clarity and deliver measurable business impact.

We want to ensure that conference attendees have the opportunity to participate in the discussion, so there’ll be two sessions on October 21, one at 3:00 PM and another at 4:00 PM. If you’re heading to Orlando, make sure to add this to your agenda.