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Making the Most of Global Sports Moments

2 MINUTE READ | December 1, 2022

Making the Most of Global Sports Moments

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

From NFL and college football games to 2022 FIFA World Cup soccer matchups on the world stage, all eyes are on sports content, viral highlight reels, and live games, providing ample opportunities for brands to engage with countless sports fans beyond commercial moments.

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