Natalee Geldert to Talk About Balancing Linear and Streaming Investments

Join PMG’s senior director of brand media Natalee Geldert at the upcoming Digiday Media Buying Summit where she will reflect on the rapid transformation of CTV and linear TV. Through a fireside chat titled, “How an Independent Agency Balances Linear vs. Streaming Investment for Clients,” Natalee will sit down with Digiday senior editor Michael Bürgi to discuss how independents balance linear and streaming investments for clients while maintaining agility in budgeting, platform choices, and audience targeting.

You can learn more about the conference—April 5-7 in Palm Springs, California—and register here.