PMG Among First to Market With Netflix Basic With Ads
Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.
Beginning this week, PMG is excited to work with our brand partners to be among the first to market on Netflix Basic with Ads, in collaboration with Microsoft Advertising and Xandr.
Netflix Basic with Ads is a new ad-supported Netflix subscription plan launching across 12 markets, including Canada and the U.S., to offer more subscription choices to consumers, while providing advertisers the opportunity to reach viewers with a seamless, high-resolution ad experience.
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“The opportunity to align our brands to viewers as they enjoy Netflix’s slate of award-winning, premium content is incredibly exciting, and one that has generated a lot of interest and demand from our customers,” said Price Glomski, who oversees media innovation and partnerships at PMG. “We are excited to partner with Microsoft Advertising to be participants in the Netflix Basic with Ads launch, and to continue to help drive a thoughtful viewer experience, while helping to shape the platform and ad offering in this all-new premium connected TV environment.”