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PMG & Who Gives a Crap Honored with Finalist Nods from Shorty Awards, Digiday & The Drum

2 MINUTE READ | April 17, 2024

PMG & Who Gives a Crap Honored with Finalist Nods from Shorty Awards, Digiday & The Drum

PMG & Who Gives a Crap Honored with Finalist Nods from Shorty Awards, Digiday & The Drum

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

We are thrilled to announce that PMG's ‘Uncrap the World’ campaign for Who Gives a Crap (WGAC) has won the prestigious Branding Category at this year's MediaPost Planning & Buying Awards as well as named a finalist in the Integrated Campaign Category at the 16th Annual Shorty Awards, and a finalist of the Drum Awards for Marketing EMEA in the Sustainability, CPG, and FMCG categories. This innovative campaign successfully connected with U.K. and Australian consumers through an omnichannel media campaign, including investments in linear TV, high-impact OOH and DOOH formats, influencer marketing and paid social, and local sustainability-focused event activations to highlight the impact of toilet paper choice on the environment.

The ‘Uncrap The World’ campaign playfully represented a ‘call to arms for bums’ around the world and was a rousing success for the brand, playing a significant role in expanding WGAC's retail presence and brand awareness in Australia and the U.K.

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Congratulations to the entire PMG and WGAC team, as well as all the winners across categories, on their well-deserved recognition. Learn more about the ‘Uncrap the World’ campaign on The Guardian.

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