This website uses cookies to ensure you get the best possible experience. See our Cookies Policy.

PMG Digital Made for Humans

PMG’s Justin Scarborough Talks Data With The Drum

1 MINUTE READ | November 29, 2021

PMG’s Justin Scarborough Talks Data With The Drum

As part of The Drum’s Data Deep Dive, PMG’s senior director of programmatic Justin Scarborough joined other advertising executives and The Drum’s Chris Sutcliffe for a podcast discussion focused on data and how marketers can plan for its future usage. 

Justin spoke about the role partners can play for their customers as an external party that is able to objectively assess an organization’s data infrastructure, clean it up, and set the foundation for long term enterprise needs. And after a marketer has its data house in order, agencies and consultancies should guide the brand on which publisher relationships to build and maintain, and which integrations are worth pursuing over the long run—decisions that are critical as brands make plans on how to sync and pass on first-party data.

Stay in touch

Bringing news to you

Subscribe to our newsletter

Listen to the full podcast episode here.


Posted by: David Gong

Related Content

thumbnail image

Get Informed

CBID Conversations: Thana Simmons on Living a Life of Service

3 MINUTES READ | January 30, 2023

thumbnail image

Get Invited

PMG Leads ANA Webinar on Metaverse Strategies

2 MINUTES READ | January 27, 2023

thumbnail image

Platforms in the NewsGet Insights

The DOJ vs. Google: What Advertisers Need to Know

5 MINUTES READ | January 25, 2023

thumbnail image

Get Informed

PMG Named Ad Age Best Places to Work 8th Consecutive Year

2 MINUTES READ | January 23, 2023

thumbnail image

Trending TopicsGet Insights

Generative AI Steals the Show at World Economic Forum

4 MINUTES READ | January 20, 2023

thumbnail image

Get Informed

Built In Honors PMG with Two 2023 Best Places To Work Awards

2 MINUTES READ | January 11, 2023

thumbnail image

Industry EventsGet Insights

Top Takeaways from CES 2023

3 MINUTES READ | January 10, 2023

thumbnail image

Get Informed

George Popstefanov’s 2023 Predictions in Ad Age

2 MINUTES READ | January 4, 2023

thumbnail image

Get Insights

Get Ready for CES 2023

3 MINUTES READ | December 29, 2022

thumbnail image

Get Inspired

PMG's Big Bets: 2023 Digital Trends

4 MINUTES READ | December 22, 2022

thumbnail image

Get Inspired

Trendspotter: 2023 Retail & Consumer Trends

4 MINUTES READ | December 22, 2022

ALL POSTS