PMG’s Takes Home Bronze at Campaign Media Awards Accolades
Campaign US lauded this year’s winners for demonstrating “remarkable agility, strategic rigor and creative thinking across the media landscape.”
Our data-driven strategy helped Best Western reap first-mover advantages, and enabled our team to predictively activate and engage travelers through an integrated campaign while competitors wavered and lost bookings. As a result, Best Western saw record ecommerce and net revenue in 2021. Read the full case study here.
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Honorees were selected by a jury of industry executives chaired by Linda Yaccarino, chairman, global advertising and partnerships at NBCUniversal, and announced during a virtual ceremony at the end of April. This award is just the latest of recent accolades for the campaign — winning honors from the IAC Awards, DFWIMA’s Excellence in Marketing Awards, and Web Excellence Awards, and being shortlisted for the Festival of Media Global Awards in two categories.
Posted by David Gong
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