PMG’s Takes Home Bronze at Campaign Media Awards Accolades

Campaign US lauded this year’s winners for demonstrating “remarkable agility, strategic rigor and creative thinking across the media landscape.” 

Our data-driven strategy helped Best Western reap first-mover advantages, and enabled our team to predictively activate and engage travelers through an integrated campaign while competitors wavered and lost bookings. As a result, Best Western saw record ecommerce and net revenue in 2021. Read the full case study here. 

Honorees were selected by a jury of industry executives chaired by Linda Yaccarino, chairman, global advertising and partnerships at NBCUniversal, and announced during a virtual ceremony at the end of April. This award is just the latest of recent accolades for the campaign — winning honors from the IAC Awards, DFWIMA’s Excellence in Marketing Awards, and Web Excellence Awards, and being shortlisted for the Festival of Media Global Awards in two categories.