Tina McCarthy Joins PMG as New York Managing Director

PMG, recently named among Adweek’s Fastest Growing Agencies and one of Ad Age’s top Best Places to Work, is building its national footprint and executive bench strength in New York, with the hire of Tina McCarthy as New York Managing Director, to oversee a portfolio of brand clients and the company’s growing regional presence. 

“Tina comes to PMG with nearly two decades of client management experience spanning digital, traditional and experiential marketing, with expertise in retail and commerce for some of the world’s leading brands,” said PMG CEO George Popstefanov. “We are thrilled to have her join our team at PMG as we continue to partner with ambitious brands to lead their digital transformation through data, strategy, insights, creative and media, leveraging the advantages of our proprietary Alli technology.”

In 2021, PMG grew its headcount to over 500 employees globally while expanding its five office hubs in Dallas, New York, Austin, Fort Worth and London, and attracting clients including Biossance, Kohler, HyperIce and The Economist. Tina is the most recent leader to join the company’s growing New York leadership team, and will be based in PMG’s new 19,000 square foot office located on Fifth Avenue office.

McCarthy most recently served as Group Vice President at Huge, leading global client relationships out of its Brooklyn headquarters, with a focus on delivering end-to-end solutions and client growth for brands including Casper, Procter & Gamble, H&M, Kohl’s, Realtor.com, and Tezos blockchain.

“Throughout my career, people and culture have always been the most important to me. I could tell from the minute I met George and the team at PMG that it was going to be a fit,” said McCarthy. “Their independence and award-winning culture have enabled a truly human-centric approach that has paid off in dividends, enabling growth and retention we rarely see in today’s business landscape.”