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PMG Trendspotter: Social Media, Reviews Inform Parents’ Shopping Decisions

3 MINUTE READ | November 22, 2022

PMG Trendspotter: Social Media, Reviews Inform Parents’ Shopping Decisions

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PMG Insights Team

Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.

Our latest readout of proprietary consumer research led by PMG in partnership with YouGov shares insight into parents’ preferences as they navigate a fluctuating economy while shopping for their families.

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