PMG Digital Made for Humans

Principal Product Manager - Creative Insights

Dallas, TX

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.

Are you passionate about providing data to allow creative teams and brand strategists to make better creative production decisions and improve performance? PMG is transforming the marketing technology space and you will be driving some exciting solutions that use Artificial Intelligence and Machine Learning. As Product Manager Principal on our Creative Insights team, you will lead innovative solutions for our marketing technology platform, Alli.  In this role, you will be responsible for product management within our Alli Insights Pillar, our solutions that use data to empower marketers to make better, faster, data-informed decisions. 

Working closely with the Creative and Media teams within PMG, you will help create the product strategy and the long-term product and feature roadmap for the entire product category. You will also collaborate with Engineering, Sales, Marketing, external Partners and Customers to advocate our product, maximize its potential and lead it to market success.

We're innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients. 


  • Use data driven approach to help creative teams build and concept better creative through concepting and production 
  • Own the roadmap for Alli’s Creative Insights platform 
  • Understand how creative and media teams work together to drive marketing objectives
  • Identify and develop new product opportunities using AI and data science based models
  • Work with external third parties (i.e., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities evaluate AI based partnerships
  • Work with executives to align product vision and strategy
  • Responsible for product planning and execution throughout the product life cycle
  • Actively engage users and drive adoption through various marketing activities such as: all hands company meetings, lunch & learns, newsletters and product documentation to both internal and external audiences 
  • Actively manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes to ensure that the product objectives are achieved on time
  • Coordinate delivery of product releases with the Engineering and Media teams
  • Conduct research, gather and document product and customer requirements, ensuring project documents are complete, with abundant detail, current, and stored appropriately
  • Work cross-departmentally to scope costs, time, and capacity for requests
  • Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features
  • Ideate and brainstorm solutions
  • Conduct testing to improve software quality
  • Provide content for product line and marketing communications

Required Skills & Experience

  • Bachelor’s Degree or equivalent work experience
  • 10+ years of related work experience in an advertising/creative agency and/or in a product focused role within a technology based organization
  • 10+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
  • Strong stakeholder management 
  • Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint 
  • Passion for understanding users and their behavior
  • Prior experience working with LLMs and prompt engineering and/or data science modeling 
  • Prior experience managing the end to end product lifecycle
  • Self-motivated; keen interest in learning new tools and technology

About PMG

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.

Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way. 

We’d love to get to know you and share more about why we love PMG and the work we do.  

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.