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As we enter into a holiday season rife with uncertainty, it will be important for brands to plan to remain agile and react to opportunities in real time.
While consumer spending has proven resilient in recent months despite supply chain snarls and rising prices, consumers are indicating that they will shift their behavior this holiday season—buying earlier in the season and purchasing less while remaining on the hunt for value.
To guide brands through this holiday season, PMG presents our Holiday 2022 POV, featuring:
A 2021 holiday recap of key learnings and performance trends
The latest readout on the state of the advertising and retail landscape
Signals and opportunities for capturing consumer demand and driving sales growth
About the Authors
Written by the PMG Insights Team