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Holiday 2022: Consumer Trends & Retail Expectations In A Year Unlike Any Other

September 15, 2022 | 2 min read

As we enter into a holiday season rife with uncertainty, it will be important for brands to plan to remain agile and react to opportunities in real time.

While consumer spending has proven resilient in recent months despite supply chain snarls and rising prices, consumers are indicating that they will shift their behavior this holiday season—buying earlier in the season and purchasing less while remaining on the hunt for value. 


To guide brands through this holiday season, PMG presents our Holiday 2022 POV, featuring: 

  • A 2021 holiday recap of key learnings and performance trends

  • The latest readout on the state of the advertising and retail landscape

  • Signals and opportunities for capturing consumer demand and driving sales growth

About the Authors

Written by the PMG Insights Team