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World Cup 2022: Making the Most of Global Sports Moments

December 1, 2022 | 2 min read

From NFL and college football games to 2022 FIFA World Cup soccer matchups on the world stage, all eyes are on sports content, viral highlight reels, and live games, providing ample opportunities for brands to engage with countless sports fans beyond commercial moments.

What We're Watching

The 2022 football season has already experienced record-breaking viewership across leagues. The recent Giants versus Cowboys game was the most-watched NFL regular-season game ever.

Meanwhile, this year’s NCAA college football season is recording the most-watched regular-season games since 2011.

This year’s World Cup is igniting passionate engagement across audiences, with almost 8.9M viewers tuned in to watch the Argentina-Mexico match, making it the most-watched World Cup group stage broadcast in U.S. history.

With more World Cup matches, NFL games, sports moments, and the NCAA College Football Playoffs on the horizon, these strong viewership trends are expected to continue heading into the final weeks of the year.

Where there are eyes, there’s opportunity.

Opportunistic activations and reaction-based content across channels and digital platforms can empower greater brand enthusiasm and cultural relevancy in real-time.

About the Author

Written by the PMG Insights Team