NEW PMG PAPER
On January 25th, approximately 1.5 billion people around the world will celebrate the Lunar New Year, sometimes known as the Chinese New Year. A major occasion in several countries, but nowhere is it celebrated more than in China. Regardless of trade tensions between the U.S. and China, brands rightly see the Lunar New Year as […]
For the fifth year in a row, Ad Age awards PMG a distinguished spot on the annual Best Places to Work list. This list celebrates leading companies in advertising and marketing for their commitment to creating a great place to work — from having an inclusive, empowered culture to great benefits, fair pay, and so […]
Video games have gone mainstream. Is your brand ready? The allure of video games has gone mainstream, and games like Fortnite have become the new social media for certain audiences, especially among young consumers. This meteoric rise of gaming’s popularity presents a multi-billion dollar opportunity for brands that understand how to wade into the fray of […]
Ad buys on a global scale presents interesting opportunities and challenges for many of our brand partners. While many understand the importance of scaling their business outside of U.S. markets, it isn’t as easy as tossing your Google Ads copy into Google Translate and switching language targeting settings. Content and context are important criteria that […]
With CCPA fast approaching, PMG’s director of programmatic Justin Scarborough shares his thoughts with Luxury Daily (paywall) on the impending regulation and how luxury marketers should prepare. The article gives a quick overview of CCPA, discusses how it compares to GDPR, and the impact on marketers in terms of data ownership, digital strategies, and compliance.
In a provocative op-ed recently published in WWD, PMG’s Angela Seits talks about how this year we saw influencers effectively yield the unique and opinionated POVs that gained them huge followings in pursuit of sponsorship dollars and prestige, and what she predicts and wants to see influencer marketing in 2020. In her piece, she wrote […]
The increase in public discussions around diversity over the last few years signifies progress. Companies are beginning to grasp just how impactful a diverse workplace can be. It’s not just a “nice-to-have,” it’s an indisputable business decision that drives success for the employees, and ultimately, long-term business growth. It makes sense because as the consumer […]
As we begin planning for the year ahead, we took some time to reflect on what WeCollective accomplished in 2019. Founded just two years ago in 2017, WeCollective has come a long way, with membership just over 100 members (which is all the employees who have opted to participate in the group (that’s close to […]
The countdown to CCPA going into effect on January 1st is almost like opening up an advent calendar from Trader Joe’s — except instead of getting sweet little chocolates to eat every day, you get warnings about potential penalties for not being in compliance mixed in with stories about how the law’s ambiguity is causing […]
PMG’s director of SEO Jason White recently sat down with the digital marketing-focused podcast Agents of Change to talk about new strategies and tactics for successful SEO marketers. During the conversation, Jason talked about a range of topics, including how Foursquare is undervalued by digital marketers, digital sleuthing, using IFTTT and Zapier to stay on […]