The 2021 holiday shopping season has proven just as unpredictable as the rest of the year, with relatively flat Black Friday and Cyber Monday sales figures representing a transformed retail environment. With the shift to digital shopping driving a longer holiday season and earlier promotions, the push for customers to shop early to avoid the […]
PMG was named among the Chief Marketer 200 — the industry’s list of the best 200 engagement and activation agencies in the U.S. for the fourth year in a row. Companies were selected based on thought leadership, and for being representative of the best in the marketing industry. “This year’s CM200 represents an agency community […]
On Friday, the TSA screened more than 2.2 million passengers — the highest number since the pandemic began — in an early signal that travel demand for the Thanksgiving holiday is on track to return to pre-pandemic levels. AAA predicts more than 53 million Americans will travel for Thanksgiving this year, an increase of 13 […]
PMG’s “Big Questions” series features commentary from industry leaders on some of the biggest questions facing brands in the digital economy. In this month’s Big Questions, we (virtually) sat down with Price Glomski, PMG’s executive vice president, to discuss what he sees as the biggest challenges and opportunities for travel marketers. What are the biggest […]
There’s one week until Cyber Weekend (the weekend between Black Friday and Cyber Monday after Thanksgiving), and already, millions of consumers are making purchase decisions, as analysts noted major retailers are well-stocked and consumer demand is strong, despite rising prices and lingering supply chain woes. This blog post features a round-up of the latest retail […]
The last quarter of the year can be a challenging one for B2B marketers, especially in an environment where competition for audiences and costs of media investments are rising. November is chock full of conferences and events, digital media investments get more expensive, and annual planning is in full swing within the C-suite. Key Takeaways […]
Google recently hosted a webinar titled, “Travel On Air- Product Takeover: New Tools To Help Travel Recovery.” The online seminar took an in-depth look at trends within the travel industry, highlighted leaders across the travel industry, and introduced a set of tools based on real-time travel demand and Google search data dubbed Travel Insights with […]
Growing demands for privacy are reshaping the social media landscape, and with consumption habits fluctuating from static feeds to ephemeral messaging and short-form video, social media is entering a new era. To navigate this sea-change, advertisers are fortifying their media investment strategies through diversification, helping their brands achieve optimal reach and engagement across a variety […]
PMG’s Strategic Planning and Insights team recently hosted its first Trendspotter: Outlook 2021 webinar to discuss the trends shaping retail, travel, and wellness, showing how the last 18 months impacted various industries and will make this holiday season unlike any we’ve seen before. If you missed the event, check out the full webinar here or […]
As the holiday season gets underway, consumer excitement is building and a majority (52 percent) have already started shopping. However, most (72 percent) still have not decided which brands to buy from, representing a timely opportunity for marketers. Now is the time for brands to impact buying journeys, and capture share of mind and wallet. […]