COVID-19
What a time to be alive. I can’t recall a season when so many different pressing issues dominated the news cycle. The Black Lives Matter movement, the pandemic, returning to school, tech vs. journalism, free speech and civil liberties, the Facebook ad boycott, China-US relations, and several more that escape me. Amid all this, I […]
I hope you had a refreshing few days watching Hamilton and illegal fireworks. It’s a slower week than normal on the world stage, so let’s jump in. The second lockdown Markets rollercoaster The week ahead The second lockdown The cat’s out of the bag and America is facing an unanticipated surge in cases, and likely […]
The following is included in PMG’s Summer Briefing Series, exclusive content and commentary provided to PMG clients 2/week on the marketing and business news that’s making headlines. Q2 has come and gone. Can you believe it? Me either. If you’re wanting to take a trip down memory lane, I highly recommend this H1 recap by […]
Are You Paying Attention? Did you know the average person’s attention span is 12 seconds? Yes, yes, we all heard that one back in the iPhone 5 days, mate, I hear you cry. Well, did you know the average attention span of a Gen Zer is eight seconds? That’s even less than a goldfish — […]
In 2018, four PMGers embarked on a journey to bring diversity and inclusion to the forefront of who we are and what we believe in at PMG. While inclusion was visible in daily life at PMG, these founding members wanted to raise their voices and challenge us as an organization to have more conversations around […]
The 2020 NewFronts was drastically different than in years past. With COVID-19 accelerating changes within our daily lives, we now rely on digital media and virtual experiences to keep us engaged and connected. Rather than rolling out the red carpet and filling large auditoriums, over 8,500 digital stakeholders tuned into a range of live and […]
Happy Monday, and welcome back to a new Summer Briefing by PMG. Last Friday, Fortnite players around the world had front row seats to an in-game “Movie Nite” featuring three Christopher Nolan movies (for free) via a digital cinema-style screening experience. It was the first time Epic Games had attempted to show full films in-game, […]
Consumer behaviour has shifted monumentally We’re on the precipice of a monumental change in the trajectory of consumer behaviour online and how we buy. During these lockdown times, social isolation is rife, however digital platforms are a saving grace for people to communicate with the outside world. 75% of people globally say they are spending […]
As the COVID-19 crisis continues to keep people home and physically distant from each other, more people are turning to TikTok for lighthearted content and mental relief. However, while the audience has grown, advertisers are still hesitant about the platform, according to Digiday. PMG’s Miranda Haynie added her thoughts to the story, which details that […]
In today’s briefing, we’re reviewing consumer insights across verticals and how threats of a second wave of the pandemic, economic turmoil, and the momentum of the Black Lives Matter movement have shaped consumer sentiment and behavior this past week. As states have begun to partially reopen their economies over the last few weeks, the virus […]