In New York City this week, PMG won a total of four trophies at The Drum’s Digital Advertising Awards USA competition’s award ceremony. PMG won several honors for its excellence in the #SKYSTHELIMIT campaign for Old Navy. The judges honored the campaign in two categories: Best Cross Platform Campaign and Best Paid Social Campaign, and […]
Chances are pretty, pretty, pretty good that you heard about Disney+ launching, and that the Streaming Wars is now, finally, in full effect (with all due respect to Hulu and Amazon Prime Video). You probably also haven’t heard much about Walmart’s video streaming service, Vudu, in terms of it being a viable destination for advertisers. […]
The MarCom Awards recently announced the winners of its 2019 competition, and PMG and Old Navy were Platinum winners in two categories for the brand’s campaign centered on International Women’s Day. The campaign was recognized in the Social Branding Campaign and Integrated Marketing categories. Since 2004, the MarCom Awards honors excellence in marketing and communication […]
PMG recently provided insightful commentary on a couple of new developments aimed towards TV and digital advertisers. In a Mobile Marketer article about Comcast’s NBCUniversal rollout of ads that let viewers use their smartphones to buy products featured in shows they are watching, PMG’s Price Glomski compared the offering to the growing prevalence of the […]
Yext’s keystone conference, Onward19, demonstrated just how big local search is with even more knowledge awesomeness shared than in years past. The keynotes alone were worth the price of admission just for their inspiration factor, including the likes of Jill Ellis, Magic Johnson, Seth Myers, Seth Godin, and I know I’m leaving off a few. […]
In a few hours, the Internet will break. Not literally in the sense of a blackout, but culturally in that online conversation will likely be dominated by one singular event throughout the weekend. YouTuber Shane Dawson’s highly-anticipated Conspiracy palette and subsequent makeup Collection will be available for purchase in partnership with Jeffree Star Cosmetics and […]
Let’s start from the beginning. It’s 2009 and programmatic was born into the world of digital marketing. As the adoption of digital expanded, the floodgates opened and hundreds of data points became leverage to target consumers, allowing for vendors boasting rich data sets to aggressively sell to agencies and brands alike. Money poured into these […]
The industry was abuzz from last week’s announcement from Roku that it was buying DataXu for $150 million. The deal reflects the expectation that shift in ad dollars from linear TV to connected TV is only going to increase, and likely hit critical mass in the very near future. PMG’s Price Glomski weighed in on […]
PMG and Athleta partnered with BDG Group as the official athletic sponsor of an event-packed weekend of Bustle’s Rule Breakers and Romper’s Camp Romper at Prospect Park in Brooklyn, New York on September 21st and 22nd. Bustle’s Rule Breakers Bustle held its second annual Rule Breakers event on September 21st, a festival focused on females […]
PMG and Old Navy continue to receive industry recognition for the brand’s creative and impactful campaign during International Women’s Day, #SKYSTHELIMIT. It is now a finalist in Digiday‘s Modern Retail Awards as well as The Drum’s Social Buzz Awards. The campaign is nominated in the Best Experiential Campaign category in the Modern Retail Awards competition, […]