In the digital advertising industry, the question is always “how can this program drive more efficiency?”. And that question is increasingly being answered with automation. While big picture automation projects like bidding algorithms fueled by machine learning or ad copy written by AI are the most exciting and headline-grabbing developments, automation doesn’t have to be […]
What’s the last ad you remember? The odds are it was a video that made you smile, chuckle or buy car insurance from a lizard. That’s because video is memorable and sure beats the heck out of a 20-page white paper. Even the word ‘video’ holds power. According to Syndacast, adding the word “video” in […]
This year’s VidCon marked the 10th anniversary of the annual summit for all things video for community members, creators, and industry professionals. Originally, VidCon started with Hank and John Green, prominent YouTubers and more widely known as the Vlogbrothers, but in 2018 it was acquired by Viacom and YouTube is still the star of the […]
The sunsetting of average position is finally here and it’s time to ensure that your team is up to date on when the changes will happen and what your team will do. Didn’t know that Google is sunsetting average position? Check out our blog post that will tell you everything you need to know. Once […]
Report after report is published touting that social engagement is on the decline. But before brands start to feel the FOMO, it’s important to understand that engagement isn’t necessarily declining, it’s changing. Social platform behavior changes constantly, and over the past year, changes are happening at lightning speed. Consumers are taking a different approach to […]
In this ever-evolving world of instant gratification, we can be transported at the wave of a remote or tap of an app a million miles from our everyday lives to Westeros, or closer to home by live-streaming our football team’s latest fixture. Over the past few years, over-the-top (OTT) platforms have exploded into our lives; […]
SXSW 2020 has selected PMG’s proposed panel about strategies for brands advertising in a post-cookie world for public vote through the conference’s PanelPicker process. Voting is open to the general public (voters must first create a free account), and runs until August 23rd. The panel will illustrate what a cookie-less marketing and advertising future will […]
A common challenge in any new and growing field is attracting and retaining talented, qualified employees. This is no different in Programmatic Media. The industry itself is only a decade old (the first Demand Side Platforms gained prominence around 2008/2009), which means that there are even only a handful of individuals across the country that […]
The US Search Awards today announced that PMG has been named a finalist in its annual competition to showcase the expertise, talent, and achievements in search marketing. PMG is up for the Most Innovative Campaign award because of its pioneering work that helped a retail client streamline and automate time-intensive and time-sensitive efforts around global […]
Internet Retailer added to the coverage surrounding Google’s launch of its new Shopping platform. The new service is positioned to compete against Amazon, and while it is small compared to the traffic and e-commerce activity on the latter, PMG’s Price Glomski is bullish on Google’s prospects. He stated, “Google’s ultimate objective to provide a one-stop-shop […]