The PMG Blog
PMG Named Finalist for Digiday Award
This week Digiday named PMG and client Beats by Dre a finalist in their eponymous awards competition, calling out the “Got No Strings” campaign as one of the year’s Best Use of Social. PMG won the Digiday Award in the same category last year, for another groundbreaking campaign for Beats, “Straight Outta Somewhere.” The campaign […]
Ad Extensions: Why They Matter
In the past, we’ve written about ad extensions and how they improve ad rank, but why else do they matter and just how important are they? Why Ad Extensions Matter From a high level, we know extensions improve ad quality and therefore performance. Why? According to Google, they “make ads more useful and engaging to […]
Intelligent Tracking Prevention (ITP) & You | PMG POV
TL;DR With Intelligent Tracking Prevention, Safari will no longer allow you to track users after 24 hours, which will impact both conversions and remarketing across channels. If you have Google Analytics, you should be able to continue forward, as usual, if not, you could be missing out on 10%-20% of conversions. Ad blockers have been on […]
Celebrating Women in Design
As designers, our jobs are about solving creative problems for our clients and the most important thing to keep in mind when coming up with these creative solutions is the audiences we’re targeting. The audiences we’re constantly trying to reach include people of different genders, religions, ethnicities, and cultures which is why diversity is essential […]
How Google is Trying to Improve the Digital Ad Experience
In 2018, Google is going to introduce ad blocking to Chrome in an effort to cut down on intrusive and “bad” display ads. It was confirmed earlier in June, that Chrome will block ads that don’t meet Google’s ad standards disguised as the Coalition for Better Ads, starting in early 2018. Ad Experience Report […]
Making the Case For Manual Bidding
Detailed targeting + effective placements + great copy + engaging creative = the perfect social campaign. By working closely with our client’s social teams, PMG effectively manages all of these. But there’s one invisible variable in this equation that is often forgotten: bidding. Budgets are easy to change and understand, but bidding can be much […]
PMG Shortlisted for Two UK-Based Awards
Shortlists were announced last week for the 2017 Media Week Awards and The Drum’s Dadi Awards, and PMG is elated to have landed a spot on both lists. The Media Week Awards recognized PMG’s effort on behalf of Beats by Dre during the Anthony Joshua vs. Wladimir Klitschko heavyweight fight as part of the larger #BeHeard […]
PMG Named 2017 Landy Awards Finalist
Leading industry publication Search Engine Land announced recently that PMG is on the short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world. PMG is up for an award in the Best Retail Search Marketing Initiative – SEM category for its […]
Adapting Agile to Your Team
If you’re like us, you have been through some Agile training, you’re drinking the Agile Kool-Aid, and you’ve renamed a few meetings to “Daily Standup.” But for the most part, how you work and how you think about work has not changed. As a result, you are not seeing many benefits from Agile. Us too. […]
Finding The Right Fit With Drive To Store
As online shopping becomes more and more convenient, retailers are struggling to keep brick and mortar locations open. With 64% of U.S. Households having at least one Amazon Prime member, the desire to spend your day walking around the mall shopping is lessening. How can retailers fight back against the online shopping trend and bring […]
