COVID-19
It’s been over ten weeks since the novel coronavirus (COVID-19) was first reported in Wuhan, China. Since then, a global crisis has emerged as the disease continues to spread; affecting hundreds of thousands of people and requiring swift action by governments, first responders, and institutions. From interruptions across the global supply chain to the mass […]
In the rapidly evolving new world of remote everything, the pressure on digital marketing and ecommerce is only increasing as retail brands shift from “come see us” to “we deliver.” As many states and major metro areas move to increase social distancing measures, a shared sense of austerity and caution is the current social language, […]
It’s Monday, March 30th, 2020. We hope you had a quiet, Netflix-filled weekend. For at least a decade, the Waffle House Index has been a form of “back of a napkin” math used by FEMA and other agencies to determine the severity of disasters across America, measuring to what extent Waffle Houses remain open in […]
Friday, March 27th, 2020 It’s Friday. We hope you have a restful weekend ahead of you. We recommend watching Tiger King on Netflix if you can; it’s a quasi-exotic animal show-and-tell turned true-crime docuseries and a much-needed break from the headlines surrounding our current circumstances. However you decide to spend your weekend, stay safe, and […]
Over one-fifth of the world’s population is currently under some form of “shelter in place” as the global economy grinds to a halt in an attempt to slow the novel coronavirus outbreak across borders. Of those with home internet access, over 20% of bandwidth is reportedly being spent on coronavirus-related content with news consumption becoming […]
With many brands looking to help consumers in these difficult times, the video and streaming landscape continues to provide opportunities to engage consumers. As you are thinking about adjusting your media strategy, here are PMG’s recommendations and a few opportunities to consider: See the rest in our video streaming and CTV investment guide:
Companies across the world are trying to figure out how to survive in the midst of the novel coronavirus pandemic. According to PMG’s Parks Blackwell, smaller companies can be more nimble with operations and creative with their positioning, resulting in a better chance of surviving the situation. That was among the thoughts she shared with […]
We hope you had a restful weekend and some time to recharge. This past week was filled with a lot of firsts — in fact, too many to count. More than 20% of Americans have now been instructed to stay in their homes as businesses deemed ‘nonessential’ close indefinitely throughout the country’s most populous regions. Australia […]
It’s been a long week. We hope you’re staying safe and healthy — remember to get some fresh air today. The Latest on the COVID Outbreak In the U.S., the number of COVID-19 cases exceeded 11,000 as Congress weighed economic stabilization packages that could top over $1 trillion and may include some form of universal […]
As much as we try to approach what we do with a “business-as-usual” attitude during this time of unprecedented crisis, the truth is that we need to always be mindful of present-day reality. This holds true for marketers as well. Allison Schiff at Adexchanger compiled insights and recommendations from industry experts on how to approach […]