In many ways, the back-to-school season finds me coming full-circle. Once again I’m faced with the nervousness, the excitement, the “back-to-school jitters.” I have superiors to impress, and associates to both co-operate and build relationships with. I am once again judged on my critical thinking, my typing, my spelling, my rhetoric, and – lord, help […]
To help ourselves, our clients, and the industry orient themselves in this new voice-powered ecosystem, we launched the PMG Voice Lab. The initiative is a long-term investment in research, analysis, and experimentation in the field of voice search and voice-enabled technologies and opportunities. In our first Voice Lab analysis, we put the top voice-enabled technologies […]
From the launch of IGTV, Instagram’s newest video format, to increased transparency across social platforms, Q2 swept in change and innovation. We’ve rounded up the highlights of Q2 2018 in today’s post to ensure you don’t miss anything as we kick off Q3 2018 and get into Holiday planning. Facebook Privacy Updates Following the Cambridge […]
If you think back six weeks — granted, a difficult task in 2018 — you may recall hearing something about a new privacy law in California. It was framed as if Godzilla had loosened his grip on Tokyo (Tokyo is a stand-in for the EU in this metaphor) and leaped across the Pacific, landing squarely […]
Dirty Data is Expensive The old truism states that analysts and data scientists spend about 80% of their time cleaning data and only 20% of their time actually analyzing it. Cleaning data, in this instance, refers to all of the manual operations that are required to turn data that’s readily available into data that is […]
From LAN parties in the 1990s to arenas packed with thousands of eager fans in early 2018, with a bit of luck and the creation of ‘game-changing’ technological advancements, gaming has gone from a casual hobby to a revolutionary multi-million dollar modern entertainment industry in just a few decades’ time. According to the Pew Research […]
And that’s a wrap! As the 14-day attribution window on Amazon Prime Day 2018 comes to a close, let’s look back on what went down. Amazon Prime Day 2018 was the largest recorded shopping day in Amazon history, beating out 2017’s Cyber Monday, Black Friday, and Prime Day, respectively. This year, Prime shoppers didn’t hold […]
In the PMG Voice Lab’s first analysis, we put the top voice-enabled technologies to the test to see how their AI capabilities compare, and most importantly, identify what brands can do to optimize their content for voice search. Download your copy of PMG’s voice search white paper, Why Voice Matters: Identifying the Latest Opportunities in Voice […]
Segmenting audiences helps a brand craft strategy and construct messaging. Different groups, whether based on demographics or purchase behavior (or something else entirely), identify with and respond to different types of communication. For this example, let’s focus on young women. Women make up just over half of the adult population, and control 60% of personal […]
Digiday recently named the collective effort between PMG and Beats by Dre a finalist in its European marketings awards competition. Digiday recognized the “1 of 1” campaign in three categories; Best Brand/Influencer Collaboration, Best Use of Social, and Best Branding Consumer Campaign. The “1 of 1” campaign celebrated the power of individuality in a noisy […]