After a year of virtual learning at the kitchen table, millions of students are heading back to the classroom this fall, driving notable shifts in consumer behavior and back-to-school (BTS) shopping trends. Key Takeaways The child tax credit payments may act as a new round of stimulus that could boost spending on food, school supplies, […]
The beginning of the much-anticipated 2020 Tokyo Olympics is just days away, with events kicking off on Tuesday and the opening ceremony scheduled for Friday. After a yearlong delay, Japan remains under an emergency order as coronavirus cases continue to rise in the region due to the Delta variant and low vaccination rates, causing much […]
With Memorial Day in the rearview mirror, the travel and hospitality industries are anticipating an even busier 4th of July weekend. Memorial Day travel trended around locations within driving distance, over-indexing on semi-local destinations. Now with approximately 56 percent of the U.S. population fully vaccinated (18+ in the U.S.) and roughly 66 percent having received […]
As we look ahead to the second half of 2021, today’s briefing takes a closer look at trends impacting the retail industry’s ongoing recovery. Prime Day Trends Last week, Adobe Analytics reported U.S. online retail sales during Amazon Prime Day surpassed the record levels of ecommerce spending seen during last year’s Cyber Monday, topping $11 […]
The unforgettable events of last year, from the racial injustices brought to light by the deaths of George Floyd, Breonna Taylor, and others, to the systemic, disproportionate impact of the pandemic on women and people of color, sparked a global reckoning around racial inequity that propelled issues of racial justice, police reform, and diversity, equity […]
This year’s Google Marketing Live session was different than in years past as keynote speakers spent as much time speaking about the company’s new privacy-first philosophy as they did unveiling Google’s latest products. While Google maintains its focus on machine learning for campaign management, the company is doubling down on the value of consumer insights, […]
Last week delivered back-to-back developer conferences that offered a glimpse into how some of the most popular technology companies are reimagining the future of commerce, entertainment, messaging, and work. Here’s what you might have missed. Takeaways from the Snapchat Partner Summit On Thursday, Snapchat’s Partner Summit featured keynote presentations from co-founders Evan Spiegel, Snap’s CEO, […]
As part of the 2021 Global Lighthouse Partnership between Google and Global Citizen, an international organization that aims to bring together millions of people to take action on worldwide commitments, PMG has partnered with creative agency Alma to launch a new campaign for Global Citizen’s Recovery Plan for the World. The campaign aims to inspire […]
With the push to get 70% of Americans at least one dose of vaccine by July 4, temperatures warming up throughout the country, and COVID-19 restrictions easing day by day, millions of Americans are ready to hit the roads and the skies en masse this summer. America’s re-opening has ignited a surge in demand for […]
On Monday, AT&T announced that WarnerMedia would be spun off in a merger with rival media company Discovery, joining two of the largest media businesses in the country and fundamentally reshaping the media landscape as we know it. The deal, pending approval by Discovery shareholders and regulators, will result in a new, publicly-traded streaming-centric media […]