COVID-19
Last month, PMG’s Price Glomski spoke with Hospitality Technology’s senior editor Michael Christine Escobar about how SEM remains an important channel for hotel marketers looking to connect with guests during the pandemic. The wide-ranging interview covered specific tactics like radii bidding modifiers, and the importance of flexibility and testing during these uncertain times. Among Glomski’s […]
For brand advertisers looking to ensure reach with high frequency, Snapchat is now offering what it calls a Platform Burst campaign, and it’s the latest example of how Snap is trying to build a moat around itself against increasing competition around short-form video ads, according to an article on Digiday. Advertisers are guaranteed that at […]
The Justice Department and 11 U.S. states filed an antitrust lawsuit against Google, alleging that the tech company uses anticompetitive practices to maintain its dominant position in the online search market. The DOJ’s claim was filed in federal court on Tuesday in Washington, D.C. For months, rumors swelled that any legal action would concentrate on […]
PMG has been selected by TikTok as the lead social strategy agency for TikTok for Business, the company’s ad/marketing solutions arm. PMG will oversee cross-channel strategy, creative, content development, and production for the brand. “There is massive untapped business potential for marketers within TikTok, which is unlike any other platform available to advertisers today,” said […]
Amazon Prime Day broke online sales records (again), with this year’s mega-sale dubbed the “the two biggest days for small and medium businesses ever,” significantly outperforming last year’s Prime Day. According to Amazon, third-party sellers surpassed $3.5 billion in sales, with Prime Members saving more than $1.4 billion across more than one million deals worldwide. […]
The U.S. House Judiciary antitrust subcommittee wrapped up its nearly 16-month bipartisan inquiry into the market power of some of the tech industry’s largest companies earlier this month. We’ve created a simplified overview of the staff report, the conclusions reached, and what is likely to happen next. Investigating Big Tech’s Market Power After several high-profile […]
It’s only fitting that in a year unlike any of us has ever experienced, we’re about to have a holiday shopping season like no other. To guide marketers through what to expect, PMG’s client strategy partner Tim Lardner wrote a piece for MediaPost that shared valuable recommendations and insights. For example, forecasting is key, but […]
Q4 is officially upon us, ushering in the arrival of new perspectives and enlightening economic data from McKinsey & Co., eMarketer, GlobalWebIndex, and others. These Q3 reports provide us with a better understanding of how brands and consumers are faring amid such an unusual pre-holiday season. Let’s dive into the highlights. Consumer Trends & Economic […]
I don’t claim to be an avid Reddit user, but I’m a big-time lurker when it comes to using it to pass time and browse content. There’s quite a lot of nuances to be learned on how to use the platform, but the biggest takeaway of Reddit is that it’s a community (made up of […]
A few weeks ago, Amazon announced that Amazon Prime Day is now set for October 13th and 14th. While traditionally held in mid-June, Prime Day had been pushed back to early October as a result of the global coronavirus pandemic. In 2019, Prime Day was considered the largest shopping day in Amazon history, until it […]