COVID-19
PMG’s Katie Anderson recently shared her thoughts with Digiday, as the publisher released joint research with MiQ to better understand whereomnichannel programmatic strategies stand, gauging brand and agency marketers about their current practices and plans for programmaticbuying, and to identify their most significant pain points and most promising tactics. Among the report’s findings were that […]
Chances are, you are one of the millions of people who have ordered from Amazon during the COVID-19 crisis. Enough people have done so, helping the company see a 44% spike in year-over-year ad sales during the last quarter. However, according to PMG’s Price Glomski, while the company’s ad business is booming, there are significant […]
We’ve reached the middle of May, and consumers continue to lean into spring cleaning. According to Reddit’s COVID-19 weekly updates, r/konmari, a thread for Marie Kondo’s famous decluttering method, had a +2X% spike in unique views this week. Furthermore, users were highly engaged in threads related to home organization projects, including clean and organized kitchen […]
In his article on B2B News Network, PMG’s Justin Scarborough covered how texting has grown as a communication channel for marketers, and while there are similarities between both text and email, there are also blurring differences to note between text and messaging. At the end of the day, though, B2B marketers must remember that they […]
B2B Marketing, the London-based resource for B2B marketers across the globe, recently announced the shortlist of its annual B2B Marketing Elevation Awards, and PMG was among those honored, earning a nomination for “Best Use of Digital Techniques or Technologies.” PMG’s recognition was for its work on behalf of Puppet, a leader in the IT automation […]
Enough with the P-Word! It seems as if “pandemic” has turned into the P-Word that no one wants to hear or see anymore. From the news we watch to the conversations we have, COVID-19 has seeped into every crevice of our lives. Therefore, I take a stand in the name of our overall wellness and […]
During uncertain times like the one we find ourselves in right now due to COVID-19, research has shown that consumers tend to stick with brands and companies they know and trust. On the face of it, that should mean that influencers would have a large role serving as de facto ambassadors for advertisers since their […]
PMG’s Katie Anderson recently sat down for a virtual chat with Digiday’s Tim Peterson during its Future of TV Summit LIVE event to talk about how advertisers are incorporating data in their TV campaigns. In a session titled “Smarter Ads on the Dumb Box,” Katie walked Tim and the audience through how digital advertising’s data-driven […]
I hope you had a restful weekend. Let’s get to it. Weekend in review Cases slow as America reopens The week ahead Weekend in review It was a suspiciously slow news weekend. Reports of new cases have appeared to decline nationally, though the logistics for testing en masse continue to be a top concern. According […]
Happy Friday. In today’s briefing, we’re covering: Reopening guidance Commerce and consumer spending Advertising news Let’s jump in. Seeking reopening guidance The top news this week, by far, was the Senate Health Committee Hearing in which four administration health officials were called for questioning about the U.S. government’s response to the COVID-19 pandemic. It was […]