Digiday today published a story about Amazon’s video ad offering, and Natalee Geldert, PMG’s brand media director, was among the digital experts who weighed in on the platform’s past, promise, and potential to advertisers, particularly those in retail. While the article shares that some ad buyers have valid questions about scale and performance, Geldert expects […]
June is Pride month, a month-long celebration of self-love, diversity, and acceptance honoring the LGBT+ community. Throughout the month, there are hundreds of events, including memorials and parades, that draw millions of people from across the world to celebrate inclusivity and diversity. Pride month began as a movement to commemorate the Stonewall riots in 1969, […]
PMG’s Amanda Parker was quoted in a Digiday article about Bud Light’s foray into Reddit with its first paid media effort on the platform called “Internet Heroes of Genius.” The brand listed the large and passionate user base, as well as their deep time of engagement, as key reasons why it decided to jump into […]
Last month at Google I/O, Google announced plans to update how cookies are managed by its web browser, Chrome. The new policies and features are aimed at improving users’ online experiences by allowing for more transparency and control over how cookies are being used. This new approach to data security will take shape in the […]
Welcome to the latest edition of ICYMI, where we recap PMG’s contribution of insights and opinions across a number of timely topics in recent industry articles. First up, Carly Carson was quoted in an AdExchanger story that examined why Snap wasn’t able to maximize its acquisition of Placed, which it recently sold to Foursquare. Over […]
As influencer marketing moves in a million different directions, there is growing stagnation of the platforms influencers are using to push their content out. IGTV has yet to catch on in a tangible way while Snapchat has become a throwaway channel, leaving Instagram and YouTube as the predominant platforms. However, because Instagram and YouTube are […]
Reddit has long been a place where passionate communities, lurkers, and trolls all come together to share their opinions, memes, and expertise, all within highly active micro-ecosystems. As a self-governed platform, users are able to create their own subreddit communities, establish their own ground rules, and enforce that their community members abide by these rules. […]
It’s Time To Start Preparing Your Sponsored Ad Campaigns Last year, Amazon Prime day was the largest recorded shopping day in Amazon history, until Black Friday and Cyber Monday swept the top spot in 2018. Even with a small site crash, Amazon managed to surpass sales records. And before you ask, no the date for […]
In a recent article in PR Week, Takumi’s Adam Williams asserts, “If you want great creative work, you have to allow the influencers to be their own creative director – the brand has needs and wants, but you still need to allow the storytelling to happen in that process,” while Harsh Kapadia of VMLY&R argues […]
It’s Okay to Start From Scratch The announcement of the new facebook.com came with plenty of cool new features and ideas (see here). But, the most impactful idea I grasped onto was that it’s okay to start from scratch sometimes. Whether it be a technical or client project, we often find ourselves so deep into […]