The vast and over-complicated media landscape has resulted in an outcome that definitely doesn’t seem to align with the “vast and over-complicated” tagline: increased accessibility. Anyone with a computer has the power at their fingertips to deliver their message via social media ads, search engine marketing, display banners, and more to their current or potential […]
This October, hundreds of digital marketing stakeholders came together from agencies, brands, consultancy groups, and ad tech partners to discuss the primary challenges impacting the industry at Digiday’s Media Buying Summit held in Austin, TX. These Summits are held throughout the year, all touching on similar themes. The ATX conference focused on topics such as […]
As online shopping is estimated to account for ~50% of sales during the 2018 holiday season (up from just 40% the prior year), retailers with mobile apps are hyper-focused on driving sales within the app (accounting for over 50% of online sales on average). Two of the most popular ways to promote apps installs online are […]
Ah, at last, the time is here. Black Friday and Cyber Monday preparations are in full swing around the PMG offices, but on the flipside, eMarketer states that over 60% of people actually feel that Black Friday is overwhelming with so many sales and so little direction on where to begin. Of course, the question […]
Last year, Black Friday and Cyber Monday led to record-breaking consumer spending, and this year is predicted to be an even bigger event as e-commerce methods are expected to take home more of the pie than ever before. So much so that Deloitte’s holiday retail forecasts predict that “total retail sales will increase 5-5.6 percent, […]
PMG is proud to join The 3% Movement as a founding agency member of the 3% Pledge for Pay Equity. The initiative reflects PMG’s ongoing commitment to transparency, pay equity and closing the wage gap in the advertising industry. Originally created to raise the number of female Creative Directors in advertising from 3% to 50%, […]
Dallas leads what Forbes calls the “surging south,” as the magazine ranked it first in job growth (greater than 25% increase) since 2006. In recent years, companies like Toyota, JP Morgan Chase, Liberty Mutual, Boeing, Jamba Juice, Pei Wei, Smoothie King and Jet Suite have either relocated their headquarters or opened major hubs within the […]
There is a reason why there are so many cliches about preparedness. Catchy phrases like Always be prepared, An ounce of prevention is worth a pound of cure, a stitch in time saves nine, or most relevant to this post: Winter is Coming. Christmas and Holiday shopping is already here, available on store shelves at […]
Facebook recently introduced a first-party cookie option for the Facebook Pixel, making them the latest digital platform to do so. This new feature automatically went into effect on October 24th, unless an advertiser opts-out via their pixel settings in Facebook’s Events Manager. What are 3rd-Party Cookies vs. 1st-Party Cookies? A cookie is a piece of […]
As a digital marketer, your concern is making the customer journey as frictionless as it can be but in order to accomplish this, you’ll need to try as many new strategies as possible. This, of course, sets up your digital testing strategy to lead the way for learning what makes the best experience for your […]