Ad 2 Dallas, an affiliate of Dallas AAF for young advertising professionals who are 32 years or younger, announced that PMG’s Amanda Lisak was one of its 2019 32 Under 32 honorees, which recognizes the most extraordinary young talent in DFW’s advertising community. Lisak was recognized for her account leadership, helping her clients continuously achieve […]
With Facebook seemingly in the news daily about its actions and plans around ad targeting and data privacy, it was inevitable that insiders would start to speculate about any potential draft faced by Instagram, given how closely linked the two platforms are. AdExchanger has published a story about what might happen with Instagram and called […]
The OMMA Awards has announced the finalists in this year’s competition, and PMG earned a nomination for its SKY’S THE LIMIT campaign for Old Navy to celebrate International Women’s Day. The campaign included executions across multiple channels, and centered on experiential efforts in three major U.S. cities on March 8th. On that day, women and […]
Can you keep a secret? I don’t like working on PTO. As an agency executive, I realized a long time ago that PTO is a catch-22 for most people in this country. Despite the research clearly telling us that vacations are both personally and economically beneficial, we continue to de-prioritize and sometimes demonize self-care in […]
Following a report from AdExchanger and others last week about Amazon testing a clean room, MediaPost and Adweek have published stories about the topic, drawing on insights and commentary from PMG executives about the concept and how big brands stand to benefit. Price Glomski, who leads PMG’s emerging commerce team, shared extensive commentary with Adweek’s […]
At PMG, we have been using Symfony (or its components) for a long time. I made my first commit on my first Silex in February 2013. In the following six years, we built a lot of Symfony forms — mostly by hand as PMG has not done a lot of work with ORMs where something […]
Yesterday, AdExchanger reported that Amazon is testing a data “clean room” to give advertisers greater access to audience information and campaign analytics that help them maintain consumer data privacy. News of the closed beta was picked up today in Marketing Dive and Chain Store Age, and PMG’s CEO George Popstefanov shared his thoughts on how […]
Announced last week, Facebook’s new Off-Facebook Activity tool will give each user a summary of the third-party websites and apps that share a user’s visit history information with Facebook; allowing people the opportunity to clear that history from their account if they choose to. This feature was announced last year, but given additional recommendations from […]
In the digital advertising industry, the question is always “how can this program drive more efficiency?”. And that question is increasingly being answered with automation. While big picture automation projects like bidding algorithms fueled by machine learning or ad copy written by AI are the most exciting and headline-grabbing developments, automation doesn’t have to be […]
What’s the last ad you remember? The odds are it was a video that made you smile, chuckle or buy car insurance from a lizard. That’s because video is memorable and sure beats the heck out of a 20-page white paper. Even the word ‘video’ holds power. According to Syndacast, adding the word “video” in […]