The PMG Blog
ICYMI: Amazon Aversion and Facebook Faithfulness
Lora Parker, PMG’s VP of media services, recently spoke with Digiday about how some retailers are averse to advertising on Amazon. Noting that some retailers do see Amazon as a genuine opportunity, while others view Amazon as a direct threat to their business. Read the full article here for more industry insights on advertising on […]
“How Much Should We Spend?” – A Diminishing Returns Analysis
At PMG, data and technology are at the heart of everything we do. So, when our clients ask us “How much we should be spending?”, we typically start with a data-driven approach. After some research, we decided to pursue the idea of calculating the point of diminishing returns to answer such a question. When will […]
An In-Depth Look at Japan’s Performance Marketing Trends
In this month’s piece on global market trends, we’ve set our sights on exploring the rich historic culture and progressive economic and consumer trends of the third largest economy in the world, Japan. With the country’s unique position as the only Asian nation of G7, Japan’s sophisticated global economic influence is backed by a strong […]
‘It’s All Social’ – Updates from Q1 2018
From Facebook changing its algorithm to Snapchat changing the entire layout of its app, Q1 kept our social team busy. So now that it’s over, we took a look at some of the highlights, some of which had us scrambling and others had us excited. Facebook’s Algorithm Change Probably the biggest change since the platform […]
Google has done it again. In yet another attempt to keep people on their site, Google has made their featured snippets dynamic by incorporating search refinement modifiers. For right now, this may just be a test considering not everyone is seeing this new answer box feature. After testing a few different queries, this dynamic featured […]
SEO For ReactJS Websites
ReactJS is a popular JavaScript library used for a growing number of websites. In fact, 5.6% of the top 10,000 websites now use React, according to digital technology trending site BuiltWith. Building websites and mobile web apps in React can help create a modern user experience, however, like many JavaScript technologies, there are search engine […]
ICYMI: WTH Is Blockchain?
PMG’s head of product strategy and new ventures, Dustin Engel, recently gave an ANA webinar about blockchain and its relevance to marketers. Dustin touched on why it’s okay for marketers to get excited about the hype, and how blockchain technology can positively impact the advertising industry over the next two years. For more, check out […]
The Latest Giving Initiatives at PMG
PMG Gives Back, our philanthropic company initiative, has been busy during Q1 looking for new ways for us to get out in the community and give back. We’re always on the hunt for causes that are near and dear to PMGers. Each month, PMG hosts a game night at Cook Children’s and our team members […]
The Promise of Blockchain and Standardized Data
If your role involves analyzing and utilizing data, you might have had one or two frustrating experiences with inconsistent data. Campaign names can be named differently across various channels and platforms — not to mention when there are typos in the campaign naming so they don’t fall under the same code logic – making manual […]
This has been a rough past few weeks for Facebook. We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U. PMG will keep clients apprised and provide our viewpoints on the impact of those changes. — With the developments surrounding the Cambridge […]
