The PMG Blog
Three Ways to Improve Internal Developer Experience (DX)
Developer Experience or DX is a relatively new idea. It doesn’t even have a Wikipedia page yet (that I could find in July 2017). This is a fairly nice overview of the DX idea related to APIs and Heroku has a page dedicated to it. Symfony, an open source PHP framework we use quite a […]
PLA-ying Around With PLA Structures
Google Shopping is becoming an ever more important piece of the Google Search landscape. From changes in SERPs to better highlight shopping to larger percentages of budgets shifting to shopping, PLAs aren’t going away anytime soon. In fact, according to Merkle, traffic and investment KPIs are trending upwards for PLAs. Shopping ads now account for […]
Bridging the Gap Between B2B and B2C
B2B and B2C – While just one letter separates the two; each discipline has distinct characteristics. However, that doesn’t mean there isn’t common ground between the two. B2B and B2C practitioners may think that they look at the advertising and marketing landscape with contrasting and conflicting views, but there is a lot we can learn […]
Consistency Is Key: Learning From Amazon
Amazon’s Growth with Identity Maintained Amazon is changing the way users buy and receive items. Amazon has been in the headlines recently with the acquisition of Whole Foods, continuing their efforts for product expansion. Convenience is becoming exponentially more important for users and Amazon is a leader in not only saving time for users but […]
Brick and mortar store locations have been feeling the pinch over the last few years in the shadow of e-commerce taking over the globe in response to busier lifestyles. However, with in-store experiences still being a valuable (but smaller) cornerstone of a company’s’ marketing plans, brands are increasingly turning to digital advertisers to unlock opportunities in […]
A New Strategy for Testing Google AMP
In May, Google announced a beta rollout of Accelerated Mobile Pages (AMP) pages in paid search ads. At a high-level, it’s all the more reason to build AMP versions of your mobile site since visits from Google could account for more than half a website’s traffic. More competitors will start rolling out AMP pages, which […]
How Journalists Plan to Shape the Digital Landscape
Much has changed since I wrote my very first PMG blog post two years ago. For one thing, I’ve realized that asterisk citations are pretty lame. For another, the news and social media relationship that I wrote about back then has become increasingly fraught and full of tension. Then, I wrote about how newspapers used social […]
We all know that the key to a great marketing strategy is making sure that you’re reaching the right audience at the right time. One niche market that can be challenging to reach at times is higher income households. In this post, I’ll be outlining a couple of strategies you can take across various channels to […]
ICYMI: The Next Big Title in Media Agencies
Ad Age’s Megan Graham recently wrote an article about AI, and PMG’s own Dustin Engel shared his thoughts on how artificial intelligence, machine learning and natural language processing are (or aren’t) going from concepts to reality at media agencies. To learn more, check out the full article here.
Reaching the On-The-Go Consumer
Reaching today’s consumer is becoming more challenging than ever due to the fragmented media landscape. Knowing this, the effectiveness of Digital Out-of-Home (DOOH) advertising has become a more significant tool for brand marketers to take advantage of. While traditional out-of-home is one of the original advertising mediums, digital advancements are continuously being introduced – giving […]
