While visual search has risen to prominence via shopping over the last several years, Google recently developed additional visual search ad options that enhance the way that brands re-engage with existing customers and reach potential new ones. What is Visual Search? Visual search technology uses images to connect users with products and/or categories that are […]
PMG’s data analysis demonstrates 45% of retailer investments went into paid social, yielding 33% of all revenue for Cyber Weekend 2019. Today we released the results of its Cyber Weekend advertising report findings. Our team analyzed over 40M+ clicks, across $200M+ in media spend, and $1B in attributed revenue to identify key trends that arose […]
CCPA goes into effect on January 1st, and will be the biggest privacy-related regulation to be implemented this side of GDPR. Most marketers are already in the thick of planning for it, but for those who are still on the fence about whether or not it’s relevant to their company, Marketing Land has compiled opinions […]
I’ve been training for a work communications app like Slack for my entire life. I was exactly the right age when AIM first hit the scene in middle school. After dinner, I would dial into the Internet to chat with my friends and obsess over what my Away Status said about me. Chatting with friends […]
For the second time, Chief Marketer has released its list of the “best brand engagement and activation agencies” in the U.S., and for the second year in a row, PMG has been included in the prestigious list. The 2020 CM200 list covers agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social […]
In an effort to engage with the younger generation, Facebook introduced its own camera-first, direct messaging app called Threads in October of this year. The standalone app is designed to allow users to share photos, videos, messages, Stories, and more with a personally curated and controlled list of close friends. While similar functionality does exist […]
Last night, the Caruth Institute for Entrepreneurship at the SMU Cox School of Business recognized PMG as one of Dallas’ top private companies, naming the digital company to its Dallas 100™ list. The annual honors celebrate the innovative spirit, determination and business savvy of area entrepreneurs, and saluted the diversity, creativity, and resolve it takes […]
Dominating more than two-thirds of the smart home speaker market, Amazon’s Alexa is well ahead in the battle to be consumers’ voice platform of choice. RetailDive recently published a story about Alexa’s success to date and how its efforts will impact the future of voice technology. PMG’s Jason White was quoted extensively in the article, […]
The YouTube Black Summit set the stage by challenging attendees to consider whether their diversity initiatives achieve reach or relevance. Too often, campaigns “tokenize” the Black community by calling a campaign diverse because an ad includes one brown face in the content. Yet, we believe campaigns often fail to tailor messaging to the Black community […]
TikTok is blazing hot with advertisers these days, but because its platform is still so new in the U.S., there are a lot of features and functionality that agencies can only wish for right now. Digiday outlined those desires, and among those items are API access, self-serve platform, and shoppable ad features. In addition to […]