The unforgettable events of last year, from the racial injustices brought to light by the deaths of George Floyd, Breonna Taylor, and others, to the systemic, disproportionate impact of the pandemic on women and people of color, sparked a global reckoning around racial inequity that propelled issues of racial justice, police reform, and diversity, equity […]
This year’s Google Marketing Live session was different than in years past as keynote speakers spent as much time speaking about the company’s new privacy-first philosophy as they did unveiling Google’s latest products. While Google maintains its focus on machine learning for campaign management, the company is doubling down on the value of consumer insights, […]
Last week delivered back-to-back developer conferences that offered a glimpse into how some of the most popular technology companies are reimagining the future of commerce, entertainment, messaging, and work. Here’s what you might have missed. Takeaways from the Snapchat Partner Summit On Thursday, Snapchat’s Partner Summit featured keynote presentations from co-founders Evan Spiegel, Snap’s CEO, […]
As part of the 2021 Global Lighthouse Partnership between Google and Global Citizen, an international organization that aims to bring together millions of people to take action on worldwide commitments, PMG has partnered with creative agency Alma to launch a new campaign for Global Citizen’s Recovery Plan for the World. The campaign aims to inspire […]
With the push to get 70% of Americans at least one dose of vaccine by July 4, temperatures warming up throughout the country, and COVID-19 restrictions easing day by day, millions of Americans are ready to hit the roads and the skies en masse this summer. America’s re-opening has ignited a surge in demand for […]
On Monday, AT&T announced that WarnerMedia would be spun off in a merger with rival media company Discovery, joining two of the largest media businesses in the country and fundamentally reshaping the media landscape as we know it. The deal, pending approval by Discovery shareholders and regulators, will result in a new, publicly-traded streaming-centric media […]
In previous years, thousands of marketing executives would have flocked to Manhattan for a weeklong ‘pitchfest.’ The 2021 IAB NewFronts were delivered virtually, without the usual fanfare of vendor parties, shrimp cocktails, or live music shows, but with an exciting array of opportunities for digital advertisers. The event featured more than 35 media entities, with […]
Women leaders spearhead new division to marry data, insights, creative and media for ambitious brands navigating a post-pandemic world and a new era of privacy Today PMG formally announced the launch of a new Strategic Planning and Insights (SP&I) practice designed to help brands navigate the acceleration of digital and emerging behaviors spurred by the […]
The latest tech earnings provided greater insight into how brands are prioritizing digital platforms to drive growth and engage with customers. Today’s briefing features a round-up of what we learned from Amazon’s, Facebook’s, and Google’s earnings reports. Amazon’s Ad Business Generates Nearly $7 Billion a Quarter During Amazon’s earnings report last week, Amazon recorded its […]
Throughout lockdowns and the last several months, people have been eager to share their stories and voices online in new ways, leading the buzzy social app Clubhouse to skyrocket up app store charts with more than 9.6 million downloads in February 2021. Similarly, podcasts exploded in popularity during the pandemic and, according to The Wall Street Journal, are […]