3 MINUTE READ | December 2, 2022
PMG Portfolio Trends: Steep Discounts, Strong Consumer Demand Drove Record-Breaking Cyber Week Sales
Abby Long is the Senior Managing Editor at PMG.
Total retail sales for Cyber Week 2022 (Thanksgiving - Cyber Monday) largely exceeded industry expectations, with $68 billion in online sales. PMG’s portfolio of brands saw strong media performance and overall demand, as some PMG retailers even delivered the biggest sales days in brand history.
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