Orca Security and PMG Take on The Cloud in New Campaign
Orca Security and PMG partnered to launch “The Cloud is Yours,” a cinematic rallying cry for everyone who manages, uses, and secures the cloud, flying them into a future protected by Orca Security. With creative and media led by PMG, and directed by Nalle Sjöblad of Spark & Riot, Orca Security’s first integrated campaign with PMG is the most ambitious yet for the cloud security startup.
Since its founding in 2019, Orca Security has been quietly revolutionizing cloud security. But now valued at over $1.8 billion, they’re done being quiet, and want to lead the category by letting tech and IT professionals know, “The cloud is yours.” At a time when cloud security is a growing and complex challenge, the new campaign is about bringing empowerment and transparency to every business.
Check out the full-length spot on YouTube here.
The campaign is currently running across video and content partnerships, including The Wall Street Journal, YouTube, and Hulu, targeting CXOs, tech, and IT professionals, along with search, social, high-impact display, and programmatic media. To strategically scale these investments across key markets, data, targeting, and optimization customization are being powered by PMG’s proprietary Alli technology.
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Posted by Abby Long
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