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PMG Named SEO Partner by Gousto

2 MINUTE READ | February 25, 2025

PMG Named SEO Partner by Gousto

PMG Named SEO Partner by Gousto

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Johanna Goucher, Marketing Director, UK

Johanna Goucher is the UK Marketing Director at PMG where she's responsible for leading PMG's marketing strategy and activation in the UK and EMEA markets. With nearly a decade in B2B marketing, Johanna has led awards programs, PR strategies, and digital marketing for some of the world's top marketing companies. She is located in London, UK.

PMG has been selected as the SEO agency of record for Gousto, the award-winning recipe box provider. This partnership represents a pivotal step in Gousto’s mission to elevate its digital presence and become the most loved way to eat dinner.

PMG will leverage expertise in search, digital PR, and content strategy to support Gousto’s growth ambitions. By applying our maturity framework, advanced analytics, and AI-driven insights, we will enhance Gousto’s visibility across search platforms and engage users at every stage of the customer journey.

Together, PMG and Gousto will solidify Gousto’s position as a leading recipe box provider by delivering customer-centric organic experiences that deepen connections with its audience.

“We are excited to partner with Gousto to elevate its digital strategy and enhance its SEO capabilities,” said Tom Byrne, global strategic development & partnerships at PMG. “We look forward to working together to create meaningful connections with Gousto’s customers and to drive measurable results that reflect its vision to become the most loved way to eat dinner.”

Paul Gallagher, Head of Acquisition at Gousto, added: “We’re thrilled to collaborate with PMG to connect with more customers in new and impactful ways. This partnership promises to deliver impactful results and support our continued growth as one of the UK’s leading recipe box providers.”

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This announcement follows a year of momentum for both companies, with PMG continuing to expand its global footprint and Gousto driving innovation in the meal kit space.


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