PMG, Nothing Bundt Cakes® and Oreo® Bake Up Delicious Integrated Partnership
Nothing Bundt Cakes is teaming up with America's favorite cookie to create the delicious new Nothing Bundt Cakes OREO® Cookies & Cream Bundt Cake, available February 6 through March 26 while supplies last. The new flavor is rolling out with an all-new integrated campaign, the first since Nothing Bundt Cakes named PMG as its creative and media agency of record.
This new campaign is the brand’s most ambitious to date, introducing an entirely new look and feel for the nation’s largest specialty cake company and rapidly growing franchisor, which is on track to continuously increase its footprint. PMG worked in close partnership with the brand’s cross-disciplinary marketing team to develop an integrated full-funnel go-to-market strategy across insights, creative, and media in just weeks.
It aims to contemporize the brand through a fresh approach to digital featuring playful taglines and imagery that will run on Meta, TikTok, Pinterest, and Google nationally through late March.
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Learn more in the Nothing Bundt Cakes press release here.