2 MINUTE READ | November 1, 2022
PMG Trendspotter: Promos, Loyalty Motivate Holiday Shoppers
Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.
This readout, featuring proprietary consumer research led by PMG in partnership with YouGov, offers insight into the state of holiday shoppers as many make plans to shop early, spend more, and remain on the lookout for the best deals offered throughout the season.
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For more proprietary research, check out our Trendspotter series.
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