PMG’s Nicole Seifert at The Drum Digital Summit on Optimizing Processes To Unlock Creative Brilliance

Nicolette Seifert, creative client strategy partner at PMG, recently joined a panel at The Drum Digital Summit to discuss how creative teams can streamline their workflows to free up time so they could focus on delivering creative and impactful work.

Moderated by Jenni Baker, assistant editor at The Drum, the panel covered a range of topic areas, from using agile marketing principles to increase productivity and adaptability, the importance of empowering creative ops managers for greater efficiency and accountability, and ways to prevent burnout and retain top talent.

Other panelists included Adobe's Andrew Hall, Immediate Future's Belle Lawrence, and Dentsu Americas' Jeff Tan. A recording of the session can be viewed on The Drum’s site here (free account registration required).