PMG’s Stuart Watson to Speak at Adobe Summit 2024

2 MINUTE READ | March 26, 2024

Abby Long

Abby manages PMG's editorial & thought leadership program. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

On a panel titled “Data Collaboration in the Cookieless Now,” PMG’s Stuart Watson will join his industry colleagues from Adobe and NBCUniversal at the Adobe Summit 2024 in Las Vegas on Thursday, March 28, to discuss how brands must rethink their data strategies, technology stacks, and operating models to deliver effective personalization in a cookieless world.

While personalization is vital for creating great customer experiences and driving growth, Watson and his peers will share insights into how their businesses are approaching cookieless now and how data collaboration is driving unique business results. Attendees will get clear strategies for executing effective personalization using the latest technologies and operating models as marketers continue preparing for a new way of working with data transparency and collaboration top of mind.

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