Adam Kasper to Speak at Possible Conference on Cookieless Programmatic Advertising

As marketers continue to navigate the uncertainties surrounding the deprecation of third-party cookies, especially on Chrome, industry leaders are turning to innovative identity solutions to future-proof their programmatic strategies. At this year’s upcoming Possible Conference in Miami, attendees will gain valuable insights into how sustainable identity innovation can unlock new possibilities across cookieless environments.

On Wednesday, April 30, 2025, PMG’s Vice President of Client Strategy, Adam Kasper, will join a featured masterclass titled “Unlock Cookieless Programmatic Inventory with Sustainable Identity Innovation” to discuss this very topic from 12:10–12:40 PM ET on the 4th floor in Flicker 1-2.

Adam will take the stage alongside other industry leaders in a conversation led by Fabrice Beer-Gabel, Vice President of Strategy at Intent IQ. The session brings together leaders from across the adtech ecosystem—including agency, advertiser, and identity experts—for a future-focused discussion about what it takes to drive better targeting, improved ROI, and smarter budget optimization in cookieless environments such as Safari, Firefox, and Edge.

This session is a must-attend for marketers looking to advance their identity strategy and gain tactical solutions for maximizing reach and revenue in the evolving digital landscape. Purchase your ticket to Possible today to attend.