With over 13 years of paid media experience, Deyna specialises in search marketing with a focus on automation, advanced analytics, and strategy. He brings an engineering-first perspective to performance, developing tools, workflows, and frameworks that enable smarter decision making and greater operational efficiency. His approach is grounded in a robust technical skillset, enabling high-impact delivery across both B2B and B2C programmes.

Deyna's experience spans a broad range of sectors, including travel, energy, recruitment, property, and retail. He has led search initiatives across Heathrow, Gatwick, EDF Energy, Reed.co.uk, McCarthy Stone, and Virgin Experience Days. His work with Virgin Experience Days was featured in a Think with Google case study, showcasing measurable business growth driven by innovative SEM execution.