Gen X: The Hidden Influencer Marketing Opportunity Report

Gen X is the missing piece to your influencer marketing puzzle. Those born between the mid-1960s and early 1980s are approaching peak earning years with $42 trillion in current household wealth. They’re the highest spending generation. It’s time to consider this demographic when shaping your influencer strategies.

What you can expect

• Gen X’s educated approach to spending – 55% research products online before buying

• The vast opportunity for brands in the beauty and grocery industries.

• Which Gen X influencers are engaging consumers beyond their own age demographic.