Hargreaves Lansdown Selects PMG as Strategic Partner to Accelerate Digital Media and Marketing Transformation

Hargreaves Lansdown, the UK’s leading investment platform, has appointed PMG, a global independent marketing services and technology company, as its digital media and marketing transformation partner following a competitive pitch process.

The partnership marks a significant step in Hargreaves Lansdown’s strategy to modernise and evolve its digital marketing capability.

PMG support will span across Hargreaves Lansdown’s multi-million-pound media investment, including creative, SEO, analytics, and measurement, fueling the business’s long-term growth ambitions in an increasingly competitive UK investment market. This will be underpinned by a clear focus on marketing maturity, effectiveness, and efficiency.

To help provide a deeper clarity of data and speed of actionable insights across marketing efforts, the partnership will leverage PMG’s proprietary technology suite, Alli. 

“Hargreaves Lansdown is a market leader built upon strong foundations,” said Josh Krichefski, EMEA President at PMG. “Our partnership is focused on accelerating the next phase of the brand’s marketing evolution by connecting data, media, and measurement to drive more effective decision-making and sustainable growth. We look forward to working with the team to deliver these results.”

The partnership represents the latest investment in Hargreaves Lansdown's long-term business transformation priorities. Key initiatives include optimising marketing performance during critical seasonal trading periods and developing in-house marketing capabilities for sustainable agility.

“As we evolve our marketing model, we needed a partner that could seamlessly integrate with our in-house team,” said Ciara Cox, CMO at Hargreaves Lansdown. “PMG stood out not just for their media strategy, but for their ability to drive operational excellence. We are delighted to partner with them on this next phase of growth.”