Holiday Streaming Predictions: Unwrap the Power of Streaming This Holiday Season

As consumers increasingly embrace streaming, advertisers recognize the power of Connected TV (CTV) to help them reach targeted audiences with engaging video ad content, especially during critical shopping periods like the holiday season. Last year, CTV ad spending surpassed $20 billion for the first time. And in 2024, that upward trend has continued, increasing at a rate 32% faster than total media, thanks to a 12% surge in ad spend, according to industry research.

In this report, we outline our expectations and predictions for streaming TV this holiday season, including:

• CTV & streaming viewership trends

• The role of live events & event programming across streaming platforms

• Guidance for turning passive streamers into active shoppers

• Considerations across platforms for CTV advertisers

Download the report now.