Influencer Marketing Trends Report 2026

The Creator Economy is on track to reach $600 billion by 2030. 2025 marked the moment that creative experimentation met true scale – highlighted by increased investment from brands like Unilever and the integration of AI tools that revolutionized content creation, measurement, and workflows. In 2026, creator-brand partnerships have set the cultural pace instantly, and this report outlines the 10 critical trends you must master for success in influencer marketing this year.

What you can expect

• Women Are Changing the Game: Women’s sport sponsorship is growing 50% faster than men’s major leagues and is exceeding ROI expectations.

• Campaigns Are Going Hyper-Local: Consider how different communities perceive and interact with your brand, rather than aiming to please the masses.

• Put Creators in the Boardroom: 65% of influencers said they want to be involved in creative or product-development conversations with brands.

• The Decline of Doomscrolling: Audiences are seeking deeper value from the content they consume, and leaning into the trend of Digital Minimalism.

• The Shoppable Scroll: In 2026, social commerce revenue is predicted to increase to $919.3 billion globally, and must be firmly cemented in brands’ ecosystems.

• AI Slop or AI’s Hot?: AI will enhance creativity and streamline processes in 2026, but consumers are conscious of a full AI takeover.

Plus more in the report...