PMG's Creator Conversation September Report

When it comes to planning for the holiday season, there’s no shortage of data. But this year, PMG is going directly to the people who help drive success for brands during this critical time: the creators themselves. From micro to mega influencers across various industries, we’ve surveyed some of the world’s top creators to glean their honest insights.

In this edition of PMG’s Creator Conversations, creators share what worked last holiday, their predictions for the months ahead, and their recommendations for how brands can make the most of influencer partnerships this holiday season.