PMG Expands Longstanding Strategy Practice Amid Surging Demand from Brands for Transformation Partners

PMG today announced a significant expansion of its strategy practice, driven by rapidly increasing demand from brands seeking partners that can deliver both marketing excellence and broader business transformation. The expanded practice builds upon PMG’s years-long legacy helping brands unlock measurable growth through integrated, results-oriented strategy that goes beyond media services.

PMG’s strategy offering bridges the gap between marketing performance and enterprise-wide impact. As organizations face mounting pressure to ensure marketing is driving true business growth, the relationship between CMOs and CFOs has become more interconnected and performance-driven. PMG’s approach speaks to this deep business need, tying services and fees to delivering business outcomes, not outputs.

Just over the past year, PMG has led dozens of large-scale strategic engagements for enterprise brands. These include audience strategy, growth blueprinting, operationalizing business intelligence, communications planning and campaign design, brand repositioning, and organizational transformation. This range of work reflects how brands are increasingly looking towards partners like PMG to go beyond execution and provide true end-to-end strategic guidance that drives tangible business results.

To support this growth, Tim Lardner, who has led PMG’s strategy team for the past several years, will head the business transformation strategy practice, while Jonathan Tatlow joins PMG as SVP Strategy to lead Communications Strategy, Creative Strategy, and Insights across PMG globally.

Tatlow was previously Chief Strategy Officer at Publicis agency Digitas, where he built and led a unified strategy department for six years. More recently, he was Chief Strategy and Marketing Officer at the independent digital experience agency, Verndale. 

“PMG is doing something meaningfully different in the marketplace, with a technologically fluent and data-native approach that allows us to advise and guide ambitious brands on how to accelerate their business growth,” said Tatlow. “I’m excited to join PMG and build on this exceptional foundation to further expand our services and accelerate impact for our customers.” 

PMG’s expanded strategy practice is driving high-stakes impact across industries. Recent work includes architecting a comprehensive go-to-market and growth reinvention for a global fashion brand, engineering advanced forecasting and global media allocation frameworks for a leading consumer electronics enterprise, and establishing the data, governance, and decisioning architectures required to operationalize AI at a global scale.

“For years, our role at PMG has transcended traditional service delivery, and we are now an engine of enterprise-level transformation for the world’s leading brands,” said Tim Lardner, VP of Strategy at PMG. “To optimize for this scale, we have structured two focused Centers of Excellence. This move allows us to deliver high-impact transformation work in parallel with world-class media and creative strategy, creating a dual-track value proposition that ensures our clients are positioned for both immediate performance and long-term resilience.”

A key differentiator of PMG’s approach is its emphasis on integration and execution. Rather than delivering static recommendations, PMG embeds within brand organizations to drive ongoing testing, learning, and implementation, ensuring that the strategy translates into measurable outcomes.

“Providing strategic guidance that meaningfully impacts business results has always been at the core of PMG’s mission,” said George Popstefanov, Founder and CEO of PMG. “Expanding our business transformation and strategy practice is a testament to how valuable this is to the brands we work with, helping them navigate complexity and unlock growth in a way that addresses their business’s unique needs.”