PMG Named Michael Kors EMEA Media Partner as Luxury Brand Bets on Integrated Model for Next Growth Phase

PMG Named Michael Kors EMEA Media Partner as Luxury Brand Bets on Integrated Model for Next Growth Phase

The global independent agency will lead integrated brand and performance media for the luxury fashion house

London, 2 July 2026 - PMG, the global independent platform company, today announced it has been appointed Media Agency of Record (AOR) for Michael Kors, the multi-billion dollar luxury fashion house, across the EMEA region, following a competitive pitch process.

The remit covers integrated communications planning, full-funnel media, and advanced measurement across 58 EMEA markets, with a focus on driving growth and performance at scale.

The appointment reflects a broader shift across EMEA, where brands are increasingly consolidating brand-building and performance media into a single, technology-led model. This enables leading brand marketers to connect investment decisions to business outcomes and operate across languages, channels and geographies at the pace the market now expects.

The EMEA appointment expands PMG’s existing relationship with Michael Kors in the United States, and reinforces the company’s growing momentum in the luxury and retail sector. The partnership is designed to connect learnings across Michael Kors’ markets and deliver a unified view of performance across channels, EMEA regions and audiences. This simplifies a complex multi-market, multi-language operation and accelerates the brand’s pace to business results.

A central pillar of the partnership is PMG’s proprietary operating system, Alli. Both teams will work within AIIi as a shared platform, with PMG’s specialists driving strategy and optimisation, and Michael Kors’ team having direct access to unified, real-time performance data across every market within its EMEA footprint. This shared operating environment will empower the brand to connect its media investment directly to business outcomes, act on insights immediately, and compound performance gains at a rapid pace across a region of considerable scale and complexity.

"Our focus working with Michael Kors is helping the brand build a true growth infrastructure, not a media plan," said Josh Krichefski, EMEA President at PMG. "Across EMEA, the brands gaining ground are those that have removed the barriers between brand and performance, and connected every investment decision to a business outcome. That's the model Michael Kors and PMG are building together."

For more information:

Miguel Babukhan

Senior Marketing Lead, PMG

Phone: +44 78046 87468

Email: miguel.babukhan@pmg.com

About PMG

PMG is a global, independent platform company helping the world’s most iconic brands unlock their potential. Powered by amazing people and our proprietary operating system, Alli, PMG turns intelligence into momentum, driving lasting business impact with tailored solutions that sit at the intersection of business, marketing, and advertising. Developed in house, Alli gives brands the immense benefits of unified media, data, creative, and strategy within a single, scalable solution. With offices in New York, London, Dallas & Fort Worth, Austin, Atlanta, Boston, Brighton, Costa Rica, Cleveland, Düsseldorf, Mexico City, and Toronto, PMG’s team is made up of more than 1,000 employees globally. The firm’s work for brands like Apple, Nike, CKE Restaurants, Dropbox, Zoom, Experian, Intuit, Kohler, Sephora, Travelex, and Whole Foods has received top industry awards, including Cannes Lions and Adweek Media Plan of the Year. PMG has also received recognition as MediaPost’s 2025 Independent Agency of the Year, Fast Company’s Best Workplaces for Innovators, Best Workplaces for Women, and is the only company named to Ad Age’s Best Places to Work 11 years in a row. For more information, visit pmg.com.

About Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.