PMG Unveils Alli Audience Planner: The Industry's First Live Persona Engine for the AI Era

PMG today announced the next evolution of the Alli Operating System with the launch of Alli Audience Planner version 3.0. It's the industry's first Live Persona engine. A solution built for the modern marketer that moves beyond static, siloed research to unify the fragmented consumer journey into one agentic system of record.

The Information Gap

Most audience research is months old by the time a campaign launches. By the time a campaign launches, the consumer has moved on. They're in a new mindset, on a new platform, engaging with a new community. And the personas you spent months building are already out of date.

This gap costs real money. Most planning still runs on static snapshots, and platforms rarely see the whole person.. Audience Planner closes that gap by making the work live and continuous, rather than a one-time deliverable.

Consumer behavior is non-linear, and a consumer isn't just a demographic. They're a professional on LinkedIn, a shopper on Amazon, a community member on Reddit, a fan of YouTube and Meta creators, and a viewer across the converging worlds of linear and connected TV. Alli Audience Planner is the first platform to pull all of those signals together into Live Personas, so your audience strategy stays as current as the consumer. 

"A consumer's journey looks different every day. What they like, what they care about, what they value most, all of it shifts more often than people realize. If our personas stay static, we end up planning for someone who's already moved on," said Chris Alvares, VP of AI & Technology for PMG. "Audiences are alive, and the way we plan for them should be too. That's how we actually meet people where they are."

A Multi-Dimensional View of the Modern Consumer

At the heart of the platform is a layered intelligence architecture. It calibrates personas against real-world truth across the entire digital and broadcast ecosystem.

The Premium Video and Audio Layer: Audience planning finally bridges the gap between digital behavior and the living room. Alli integrates with NBCU, Netflix, Disney+, Roku, Spotify, and Podscribe. So you can see a Live Persona shift from a professional mindset during the day to a lean-back entertainment mindset at night.

Professional Identity (LinkedIn): Most planning tools see what a person watches. Alli sees who they are at work. By mapping content consumption to specific job titles and industries, brands can distinguish between casual interest and the key decision-makers driving business results.

The Commerce Layer (Amazon): Understanding identity is incomplete without understanding purchase intent. Alli integrates commerce signals to show not just what people are looking at, but what they're actually buying. So you've got a direct line between brand strategy and shelf reality.

The Creator Economy (YouTube and Meta Creators): In an era where creators are the new publishers, Alli maps your personas to the cultural architects they trust. Whether it's a niche tech reviewer on YouTube or a lifestyle influencer on a Meta platform like Facebook or Instagram, Audience Planner identifies the specific voices that drive resonance. And the reach curves for each creator ecosystem update in real time, so you know which voices are scaling now.

Intent and Community (Pinterest and Reddit): Alli automatically translates core personas into Pinterest's high-intent interests and Reddit's community-led engagement. So your strategy doesn't get lost in translation when you move from one platform to another.

Cross-Platform Comparison in One View

A persona doesn't behave the same way on every platform, so we built a side-by-side comparison view that lets marketers see estimated reach across platforms in seconds. A retail brand can ask whether their core audience is more active on Pinterest or TikTok this week, and have an answer before the meeting ends. Built-in estimated reach curves let you forecast scale before you commit a single dollar.

Ask Alli: Conversing with the Consumer

The biggest shift in this release is the integration of Ask Alli. We've moved past reading reports about audiences to having live, two-way conversations with them. By selecting a published persona, marketers can chat directly with their target audience. They can ask how a persona might react to a new creative hook, what their current pain points are, or which Spotify podcast or Netflix series is shaping their cultural perspective right now. That turns abstract data into a tangible, interactive partner in the creative process.

Persona Collabs: Collaborative Intelligence for Global Teams

Modern marketing requires media, creative, and strategy to stay in sync. Persona Collabs is a first-of-its-kind collaborative workspace where Live Personas become shared assets.

Teams can annotate, tag, and iterate on personas in real time. When a strategist adjusts a mindset in response to new LinkedIn signals or Amazon shopping trends, the creative team sees that change right away. So the big idea stays tied to the actual audience execution. Whether it's a Telemundo broadcast spot or a targeted Roku ad, the strategy drift you see in large-scale campaigns disappears.

Built Into the Operating System

Audience Planner is built into the Alli Operating System. So the personas you build don't sit in a slide deck, but flow directly into Media Planner, where they're used to model channel investment. They also feed Creative Studio, so the visuals and messaging get tuned to what's actually resonating. And they're refreshed continuously by the live signals running through the rest of Alli.

This is a different model than what's available today. CDPs are great at managing who your customers were. Audience Planner is built to find where they're going next.

What Customers Are Seeing

One enterprise software client wanted to reach senior architects driving infrastructure decisions. They mapped "Architecture Ownership" job roles on LinkedIn against science fiction interests across video. The persona surfaced exactly where those decision-makers actually spent their time. The result was a 35% increase in high-value leads and a 20% lower cost per lead.

This pattern is consistent among all our customers who are already using Alli Audience Planner. Audience relevance is up 25% on average, and time spent on manual strategy prep has dropped substantially.

Built for Differentiation, Not Just Efficiency

Alli Audience Planner is interoperable and agentic. So it works within your existing technology stack instead of forcing a replacement. It gives you the speed you need to find the growth gaps competitors miss.

The job has changed. Consumers don't sit still, and the tools we use to plan for them shouldn't either. Audience Planner is built for that reality.

Alli Audience Planner is available to PMG customers today, with additional platform integrations rolling out through 2026.